Category: Mobile Commerce

Though research is often performed over mobile, the actual purchases are still being made on desktops.

The results of a recent survey have shown that many travelers dislike the slow speeds of apps and t-commerce sites, so while they may perform their research on smartphones and tablets, when it comes to actually buying and making bookings, they are still choosing to use their desktops and laptops.

The research indicated that travelers like the options tablets provide but don’t like the shopping experience.

The research was conducted by Mobiquity Inc. It indicated that while t-commerce may be popular among tablet owners for researching what is available for their travel needs, more than half of them (54 percent) will use their laptop or desktop computer to actually book the selections that they have made.

The t-commerce research revealed that there are still many obstacles which must be overcome.

The t-commerce survey report was called “The Connected Traveler: A Mobile Satisfaction Report.” It determined that consumers still feel that there are too many obstacles in their way to actually make their bookings using their tablets. Therefore, they prefer to switch to their computers when it comes to actually purchasing, booking, and making reservations.

This number was even greater among users of smartphones than it was with t-commerce users, as 62 percent of phone users will perform research on their device so that they can book their travel on a laptop or desktop.

The survey revealed that t-commerce travel sites have a number of downsides identified by consumers. Among them, 52 percent of tablet owners felt that the sites simply load too slowly. Furthermore, 51 percent of tablet owners felt that the selection and search options were complicated in the version for their devices, and that 44 percent said that the sites weren’t optimized to be viewed on those screens.

The Mobiquity report suggests that this poor performance will have a negative impact on sales. This is exacerbated by the fact that 35 percent of consumers who are displeased by a t-commerce experience are less likely to use the channel to book again on that site or app.

Mobile commerce continues to change the way people pay for products

With the advent of mobile commerce, the concept of using a smartphone or tablet as a point-of-sales terminal gained more traction. Consumers have been growing more comfortable with the idea of using their mobile devices to purchase products over the past three years. As a result, more of these mobile devices have been showing up in several markets as point-of-sale systems. For merchants that had been traditionally unable to facilitate credit and debit card transactions, this may provide them with the ability to reach a wider demographic of consumers.

Study details growth of mobile point-of-sale technologies

A new study from Javelin Strategy and Research, a market research and analysis firm, highlights the potential impact of new merchants entering into the mobile commerce field. According to the study, mobile point-of-sale transactions are expected to account for $1.1 trillion in new mobile payments. The study also suggests that the number of merchants able to accept mobile payments will swell by 20 million.

Mobile commerce becoming a formidable force in the world

Mobile commerce has become a major force in the world. The number of consumers with smartphones and tablets has made it possible for this new form of commerce to emerge. Several industries have begun responding the growing popularity of mobile commerce and new point-of-sale technologies are making it possible for consumers to have even more access to mobile commerce services. The more these mobile point-of-sale platforms grow, however, the larger threat they present to the traditional point-of-sale market.

Traditional technology may be losing ground

Traditional payment terminals, such as cash registers, may soon be considered obsolete. These point-of-sale platforms exist to manage physical currencies rather than virtual currencies. Mobile commerce allows for accurate transactions and removes the need for physical currency, which may be enough to push older technologies away from the industries that have relied on them for several years.