Mobile Commerce

Category: Mobile Commerce

Mobile commerce continues to see explosive growth

Dan Gendro | May 5, 2013

Mobile commerce is showing no signs of slowing down

The explosive growth of mobile commerce has yet to show any signs of slowing down. Retailers and other companies are beginning to take mobile commerce very seriously, investing in this burgeoning industry and introducing new mobile shopping services to consumers. While mobile commerce has attracted a great deal of attention, many brands and retailers are still wondering how to take advantage of the aggressive growth being seen in the sector.

Critical mass of mobile consumers contributes to growth

A new report from BI Intelligence attempts to highlight the most significant reasons why mobile commerce is growing so quickly. The report suggests that one of the most prominent of these reasons is the critical mass of mobile consumers. Mobile devices are more available today than they have ever been in the past, which means that more consumers are purchasing and using such devices. The advent of mobile technology has lead to the emergence of new games and other forms of entertainment and productivity, but it has also sparked a shift in commerce.

Experimentation in marketing helps attract more consumer attention

Another factor contributing to the growth of mobile commerce is brands and retailers experimenting with mobile trends. These groups are beginning to put product catalogs and digital coupons to use in order to attract consumers to their e-commerce initiatives. These initiatives have proven somewhat popular among those with mobile devices, and many of them have demanded the ability to purchase products using these devices rather than traditional computers.

Young consumers may be a boon for mobile commerce

According to BI Intelligence, demographics are playing a big role in the growth of mobile commerce. The firm suggests that nearly 50% of those between the ages of 12 and 17 use their smartphones as their primary Internet device. These young consumers are regularly browsing the Internet and have proven themselves to be susceptible to advertisements and other marketing campaigns designed to attract them to e-commerce sites.

Tablets lead smartphones in mobile commerce

BWild | May 4, 2013

Tablets are eclipsing smartphones in the realm of mobile commerce

Adobe Systems Inc. has released a new study concerning mobile commerce. The study highlights which platform, smartphone or tablet, consumers prefer to use when making online purchases. Mobile commerce involves much more than purchasing products from a mobile device. It also involves shopping, comparing products, and finding the best deals. The study suggests that smartphones may not be up to the task of accommodating the needs of consumers, but tablets may be ideally suited for mobile commerce.

Tablets are catching up to computers

According to the study, the tablet conversion rate is 2.2%, while that of smartphones is only 0.7%. The study notes that computers remain dominant platforms in terms of commerce, but tablets are beginning to catch up due to their portability and ease of use. The study claims that consumers with tablets are as much as three times more likely to purchase products than those using smartphones. This makes tablet consumers a very valuable demographic in the realm of mobile commerce.

iPad proves to be the most popular platform for mobile shopping

Tablets are popular due to their larger, more responsive screens that provide consumers with a better shopping experience. The larger size of tablets makes them more accommodating to conventional websites, allowing consumers to view products without having to struggle with the constrictive size of smartphones. Of the tablets being used for mobile commerce, the iPad represents 77% of the devices used to access the Internet for this purpose.

Retailers may grow more accommodating of tablet devices

Tablets are expected to become the preferred platform for consumers interested in mobile commerce. Smartphones are likely to continue receiving support in this field, but the penchant for consumers to favor their tablets for mobile shopping may cause retailers and other businesses to shift their focus to larger mobile devices.