Category: Mobile Commerce

When compared to smartphones, these devices are being used on an increasing basis for shopping.

As consumers become increasingly reliant on their mobile devices for everything from communication to purchasing and payments, data is starting to reveal that it is tablet commerce that is racing forward at the fastest pace within the m-shopping space.

While smartphones are still in the lead, their larger screen cousins are beginning to catch up.

The latest research from MasterCard has shown that there is a great deal of debate regarding the importance of the role of tablet commerce in mobile shopping as a whole. Smartphones are a great deal more common, but purchases aren’t being made as often or in as high a value on them as their bigger mobile counterparts.

Now, a new study is suggesting that tablet commerce may soon virtually replace smartphone shopping.

Forrester Research has just released a study that suggests that it is tablet commerce that is paving the way to the future and that these devices may replace smartphones when it comes to searching for products and actually purchasing them. Their data showed that 30 percent of American tablet owners use those devices for shopping purposes.

On the other hand, that same research indicated that only 13 percent of smartphone users have every purchased anything using that mobile device. This indicates that device users favor tablet commerce due to the larger screen size and the features that those machines are able to offer. The bigger screen plays a very important role in the shopping experience because it provides better overall navigation and control, and simply makes pictures and other content easier to see.

The Forrester Research report also predicted the sales in mobile and tablet commerce for this year right through until 2016. According to its forecasts, while smartphones remain in the lead now, tablet commerce will be much more important by the time that the end of its current predictions is reached and $27 billion in sales is achieved overall.

Tablet commerce is expected to have a massive contribution to that total sales figure in the future. Forrester believes that by 2016, 45 percent of mobile shoppers will own these devices.

MoPowered helps power mobile commerce growth in the UK

MoPowered, a software-as-a-service platform that was launched in early 2012, has announced that it has reached a significant milestone in terms of mobile commerce. The platform is designed to work with businesses and enable them to tap into the growing popularity of the mobile space. MoPowered has helped several businesses embrace mobile commerce in a significant fashion, allowing companies to accept and process mobile payments in a convenient way. MoPowered has teamed with companies like PayPal, WorldPay, and MasterCard, which has enabled it to see strong growth in the realm of mobile commerce.

MoPowered processes 300,000 transactions per day

MoPowered has announced that it now processes more than 300,000 mobile transactions on a daily basis. In the United Kingdom alone, the platform has access to some 80% of the country’s merchants. These merchants have shown a strong interest in engaging mobile consumers, largely due to the growing importance of smartphones and tablets. These devices have become much more than simple communication tools for consumers and they now represent a very important social and commerce tool as well. With consumers putting so much importance on their smartphones and tablets, businesses have been positioning themselves to connect with these consumers on a mobile level.

Platform helps bring mobile commerce to businesses

MoPowered has helped enabled merchants to enter into the mobile commerce field, allowing them to compete with others that had already embraced this form of commerce as well as connect with consumers in a more dynamic way. Mobile commerce has managed to become a very active field in the United Kingdom, especially in regards to the retail sector.

MoPowered expected to continue seeing strong growth

MoPowered has established several strategic partnerships with many companies in the United Kingdom. NEXT is one of these companies and MoPowered is the sole provider of mobile websites and applications for this particular company. MoPowered is considered one of the driving forces behind the adoption of mobile commerce in the United Kingdom and is expected to continue forming strong partnerships with several businesses throughout the country.