Mobile Commerce

Category: Mobile Commerce

New partnership in Spain may boost mobile commerce

Stephen | June 9, 2013

Telefonica launches new venture to promote mobile commerce in Spain

Telefonica, a leading Spanish telecommunications company, has announced a new partnership with CaixaBank and Santander in order to create a joint venture that aims to develop a new mobile banking solution that include launching a mobile wallet service for consumers. Mobile commerce has been showing strong growth throughout Europe, leading many telecommunications companies to make their way into this space in order to meet the changing needs of consumers. Banks have also been taking note of this trend and have been following in the footsteps of telecommunications companies.

Joint venture may be the largest of its kind in Europe

Telefonica claims that its new joint venture is the largest of its kind in Europe and suggests that the endeavor will help make mobile commerce more common in Spain. The initial stages of the joint venture are meant to target more than 600,000 businesses in Spain, offering these businesses various mobile commerce services that will allow them to engage consumers in a more dynamic way. The joint venture will eventually see international expansion as it becomes more popular.

Mobile wallets are gaining consumer support

The mobile wallet associated with the joint venture will serve as a platform to allow consumers to make mobile payments for goods and services. It will also facilitate person-to-person money transfers. Mobile wallets have been growing in popularity among consumers as they offer a convenient way to store and use financial information without having to deal with a variety of plastic cards or cash. While mobile wallets have been met with modest interest in the U.S., European consumers have proven to be more accommodating of these applications.

Telefonica continues to support mobile commerce

Telefonica has experience in the field of mobile commerce and CaixaBank and Santander are not the first banks to partner with the telecommunications company in this field. Telefonica has been one of the chief supporters of mobile commerce in Spain for the past few years and has been working aggressively with many banks and financial service institutions to develop convenient platforms for consumers.

Starbucks mobile payments application reaches new heights

BWild | June 8, 2013

Mobile payments prove beneficial for Starbucks

Mobile payments have managed to receive the full approval of Starbucks as the company’s customers continue to express their favor for the company’s services. Starbucks is a relative newcomer to the field of mobile commerce, having only truly embraced mobile payments in 2012. The company teamed with Square to launch its mobile payments initiative and has been seeing a great deal of success among consumers since then. Consumers claim that the company’s services offer a more convenient way to purchase products.

Application now processes more than 4 million transactions every week

Starbucks CEO Howard Schultz notes that the company’s mobile payments application now processes more than 4.5 million transactions per week. This is monumental growth from the few thousand transactions the application had been processing shortly after its launch. The application has humble beginnings, with its primary purpose having been to reduce the wait times consumers experiences in the company’s stores. Now, the application exists to promote mobile commerce among consumers.

Consumers are growing more accommodating of mobile commerce

Commerce has been changing in the U.S. More consumers are becoming enthralled by the idea of mobile payments and are showing that they are eager to use their mobile devices to purchase and pay for products of all kinds. Starbucks has taken note of this change in consumer behavior and has been working to meet the changing needs and interests that consumers have in the mobile space.

US companies continue growing more involved in mobile commerce

Starbucks is one of several companies that have been growing more involved in the mobile payments field. Many U.S. consumers have responded well to the company’s mobile commerce initiative, which has encouraged the company to expand its efforts in the mobile commerce field to continue engaging consumers in a more dynamic fashion. Starbucks expects to continue seeing the number of transactions it processes through its mobile application grow steadily in the future.