Category: Mobile Commerce

Google aims to make mobile SEO mandatory

| June 18, 2013

Google to make major changes to mobile SEO

The world is growing increasingly mobile-centric and Google is more aware of this fact than most others. Google has high hopes for the mobile space, and not just because of its Android mobile operating system. The company has tied itself to the emerging mobile commerce field and has also been putting significantly more focus on mobile advertising. Google is keen to ensure that mobile consumers can experience digital content in the best way possible, so it has determined that all mobile sites will have to adhere to the company’s standards if they want to be seen on the search engine.

SEO continues love-hate relationship with Google

Search engine optimization has been a somewhat controversial topic for Google. On one hand, Google is unsupportive of so called SEO techniques because they are meant to circumvent the search engine’s algorithms. In the past, Google has suggested that SEO is little more than a way for poor content to find its way on the search engine. On the other hand, however, Google has been somewhat supportive of SEO practices in the mobile space. A SEO Melbourne expert has told us that the company now even offers best practice recommendations when it comes to mobile SEO.

Google aims to make mobile SEO mandatory

SEO recommendations will be mandatory in near future

The recommendations that Google offers will soon become mandatory as the company works to ensure that mobile content can become more accessible to the consumers it is designed for. This means that retailers and other businesses that have mobile sites will have to make significant changes to their websites in order to keep their spot on Google’s search engine index. New algorithms are being introduced to the search engine to ensure that mobile sites are actually able to be accessed through mobile devices. Sites that do not meet Google’s standards will not be listed in the search engine.

Google aims to create a better experience for all mobile consumers

This initiative is not directly tied to any of Google’s other ventures in the mobile space. The company has invested heavily in mobile commerce and other sectors, but has seen the problems that exist with websites and services that are not optimized for mobile use. These sites and services tend to provide consumers with a poor experience, which serves to determine whether or not they will participate in other mobile sectors, such as mobile commerce.

Mobile payments set for major growth in the future

| June 17, 2013

Mobile payments are growing more popular

Mobile payments have already been growing in popularity around the world, but with consumers becoming more acclimated to the services that are available to them, mobile payments are set to see accelerated growth in the near future.  Consumers are beginning to see the benefits they could take advantage of through participating in mobile commerce. The convenience that mobile payments represents has, thus far, been one of the most attractive aspects of this new form of commerce and this aspect is likely to continue attracting the interests of consumers for years to come.

Report sheds light on various factors in mobile commerce space

BI Intelligence, a leading market research firm, recently released a report concerning the growth of mobile payments in the U.S. and in Europe. The report shows that mobile payments are becoming more common as smartphone penetration grows around the world. As more consumers get their hands on smartphones, the more likely they are to shop online using their mobile device. Young, affluent consumers have been leading the charge toward mobile commerce for some time, and these consumers in Asian and African markets are expected to be the major source of growth in mobile commerce in those regions of the world.

mobile payments consumersBusinesses growing eager to embrace mobile payments

The report shows that consumers are not alone in their interest in mobile payments. Businesses are beginning to become more accommodating of mobile commerce as smartphones and tablets become the favored shopping platforms for consumers. The report shows that higher transaction volumes through mobile sales will be the primary growth driver of mobile commerce among businesses in the future.

Mobile payments platforms have yet to be a hit with consumers

The report notes that mobile commerce platforms are plentiful, almost annoyingly so for consumers. While there is a multitide of mobile payments services to choose from, none of these have yet become a major hit with consumers. Even PayPal’s mobile commerce platform has yet to appeal to a significant number of consumers.