The advertising options that are currently available are currently dissatisfying those behind the applications.
According to a recent survey conducted by Papaya Mobile, over 70 percent of app developers are not happy with the current mobile marketing options that are available to them to allow them to advertise.
The research also suggested that developers do not have a solid understanding of the benefits of the channel.
The AppFlood service provider stated in its report on its survey findings that most developers have not received a clear understanding of the benefits of mobile marketing channels, especially in terms of trust. They revealed that developers don’t have a great deal of faith in the trustworthiness of ad network providers.
The mobile marketing survey included the participation of over 1,000 app developers.
The participants included large and small companies so that the Beijing based firm could obtain a better perspective on the state of mobile marketing and app monetization. What it found as that when it comes to advertising thorugh smartphones and tablets, there is a great deal of room for improvement in the eyes of the developers.
The research also determined that cost was not the leading issue to be considered when selecting a mobile marketing partner. Instead, only 37 percent of the respondents said that it was most important, putting it in third place. Instead, the most important factor identified by the developers was the trustworthiness of the ad partner for charging a reasonable price in order to obtain strong results.
At the moment, there are so many different mobile marketing options available to developers that they are very confused as to which approach will be the best for their needs and expectations. Approximately 48 percent of the participants stated that the cost of acquisition was currently too high. The developers who had 15 or fewer employees were the ones who expressed the largest amount of disappointment in the experience, at 53 percent. Comparatively, only 33 percent of the developers with 50 or more employees felt the same way. Among all of the respondents, about 71 percent said that the ad networks had exaggerated their claims of eCPM.
Survey shows that China may be more accepting of mobile commerce than other countries
Mobile commerce has been growing more popular among the populace of China. Draftfcb China has released the results of its latest survey concerning mobile commerce and its appeal to consumers around the world. The survey was conducted in eight prominent markets, including Brazil, the U.S., and China. Notably, Chinese consumers seem to be more accepting of mobile commerce than those in other countries. This may be due to the growing availability of smartphones and tablets and the fact that young consumers have been heavily immersed in the world of mobile technology.
Chinese consumers are eager to embrace mobile payments
According to the survey some 57% of Chinese consumers claim that they are prepared to purchase products using their mobile device. The survey shows that, on average, approximately 49% of consumers are ready to embrace mobile commerce in any significant way. The survey shows that 67% of Chinese consumers that have participated in mobile commerce were satisfied with their experience. Another 77% claimed that mobile commerce was simply more convenient for their needs as opposed to making a purchase from a physical store.
Mobile Internet allows brands to reach new markets
Young consumers are cited as one of the major contributing factors to the growth of mobile commerce in China. This is not the only factor, however, as the growth of mobile technology has allowed brands to reach markets that had previously been unreachable. Mobile devices have taken the Internet to rural parts of China, where large brands are somewhat scarce. Through the Internet, these brands have been able to engage a new demographic of consumers, and much of the interaction between these consumers and brands comes in the form of mobile commerce.
Consumers show more interest in benefits of mobile commerce than risks
China is quickly establishing itself as a hub of activity in the mobile commerce field. The country is home to some of the largest online retail brands in the world and these companies have shown a strong interest in mobile commerce and the benefits that it offers. Consumers have also proven that they are ready to engage in mobile payments and have shown relatively little concern for the security concerns that have cropped up around mobile commerce.
