Mobile Commerce

Category: Mobile Commerce

Mobile marketing at LinkedIn boosts its app revenue

Julie Campbell | August 9, 2013

The social media network’s revamped application has been increasing user engagement in a meaningful way.

According to the latest data from LinkedIn, the recent overhaul of its app has been extremely effective in increasing mobile marketing and overall engagement from users during the 2013 second quarter.

The result of this achievement is that there have been record revenue outcomes for the network.

According to the LinkedIn CEO, Jeff Weiner, during the Q2 earnings call for the company, “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter.” As of April of this year, LinkedIn had completely overhauled its mobile marketing and app experience for both iOS (Apple) and Android (Google).

Since the new mobile marketing and overall experience in the apps was created, engagement skyrocketed.

The company explained that the changed apps have produced a mobile marketing and homepage engagement rate that is 40 percent greater than it was before the overhaul of the app. Moreover, when compared to the results that were being generated by the earlier version of the social network’s application, the article views, social actions, and mobile profile edits have increased considerably.

Weiner commented last Thursday that “A more engaging mobile experience enhances the overall health of the LinkedIn platform.” Due to the successes of the apps and the engagement that it has generated, mobile has become the most rapidly growing service for that company.

At the same event, Weiner announced that in the second quarter, the average unique visiting members that were coming to the social network through the apps had averaged 33 percent. In 2012 at the same time, that figure had been 21 percent. This presents a considerably different mobile marketing opportunity for the company, as well as the chance to boost its revenues to a notable degree.

Assisted by stronger mobile marketing engagement, the revenue that LinkedIn saw over the second quarter for the year reached $363.7 million. This was a whopping 59 percent greater than the figure from a year before, which was $228.2 million. At the time of the writing of this article, there were approximately 238 professionals connecting through the network, across 200 nations and regions around the globe.

Mobile commerce research examines its impact on shopping

Rebecca | August 9, 2013

Recent research has investigated the way that the retail landscape is changing because of smartphones and tablets.

The latest results of a market research study from uSamp and iModerate have just been released and have produced some insight regarding the role that mobile commerce is playing within the current shopping ecosystem.

These findings have specifically focused on the motivations and barriers faced by consumers.

The study concentrated on the main drivers and struggles that consumers were facing in terms of mobile commerce in addition to providing some insight as to their shopping behaviors such as what they are buying, where they are making their purchases, and which devices they prefer.

The study was a form of mobile commerce hybrid market research exercise to allow businesses to optimize their strategies.

Mobile Commerce Research The research was a part of the Marketplace Insights series that has been produced by premier technology provider, uSamp, and leading qualitative research firm, iModerate. The respondents to the survey helped to provide greater insight into the impact that mobile commerce is having on the overall shopping environment.

The study indicated that even though mobile commerce is growing in popularity, it is still facing certain considerable barriers. Among them are functionality and security. At the same time, though, the consumers who have embraced shopping over their smartphones and tablets, they did have a limit to the amount that they were willing to spend over those devices. The research suggested that the average number of dollars those individuals are spending is $491.

The survey results indicated that people purchase different items over mobile commerce depending on the device that they are using to shop. Among the primary categories were movies, music and games (64 percent of smartphone users have purchased from this category), and books (60 percent of tablet users have purchased from this category). Another category of note was groceries, where 26 percent of smartphone users had made a purchase.

According to the report on the study, the findings regarding mobile commerce purchasing behaviors align very well with the way that a certain product translates through the use of a specific type of device.