Category: Mobile Commerce

A recent analysis has shown that different groups of people prefer different applications.

Onavo Insights has just released some of the results from a data analysis that it conducted on the use of mobile commerce and payments apps, which has helped to show how some of these digital products are doing, and who uses them the most.

There are already hundreds of millions of smartphones owned by Americans, but only a small percentage are used for mobile commerce.

Even fewer are used for payments. Mobile commerce is still primarily used for price comparisons as opposed to actually using the apps to purchase products or pay for goods while in store. This, despite massive efforts from industry giants that range from Google to PayPal, as well as telecom joint ventures like Isis.

As hard as these companies have been trying, mobile commerce and payments have yet to take off as seen in other nations.

According to the app usage data collected by Onavo Insights, from several million Android and iOS users, there are certain trends that are forming. The company published some of those findings in a report that has indicated that mobile commerce and payments apps and their platforms have been growing in the United States over the last twelve months, despite the fact that other countries – particularly in Asia – are seeing much larger growth levels.

Although the company does not claim that this provides a complete image of the mobile commerce situation in the country, it does help to provide a sense of how the apps are being used across the United States.

Among the notable findings about the mobile commerce apps includes the following:

• Starbucks is by far the clear leader when it comes to mobile commerce apps as it is used the most out of any payments app but it is also used for the free download of songs and apps, to locate shop locations and to view the menus at those cafes.
• As slow as the uptake may have been in the U.S., it is happening and millions of dollars in transactions are being completed through mobile payments apps. That said, among the estimated $500 million in transactions over mobile commerce apps last year in the United States, the “vast majority” occurred by way of the Starbucks offerings. This according to Berg Insights data.
• Venmo is starting to show a strong growth even though it remains a small product, as this mobile commerce app’s young audience doubled its use in June. Its primary use is in a much younger crowd, which is different from Starbucks and PayPal where the average age is 25 to 34.
• Men use mobile payments more as a whole, but the mobile commerce app at Starbucks was an exception, where women made up 54 percent of users. The lowest percentage of females was at Square Wallet, at 21 percent.

Whether your company has an official policy on bringing your own device or not, employees are increasingly doing work on their own tablets, smartphones, laptops and personal computers. CIOs reported 28 percent of their employees were working on their own devices at least part of the time, According to a recent global survey reported by PWC. Gartner predicts that this number will rise up to 70 percent by 2018.

Security issues, data integrity, MDM (mobile device management) logistical problems, and compliance difficulties all arise from bring your own device. BYOD policies benefit from reducing technology overhead and learning curves, as well as increasing employee satisfaction since they’re using a device they prefer personally. The education sector in particular has been heavily promoting bring your own device, for both students and faculty. According to Ed Tech Magazine, 85 percent allow some form of BYOD. This allows the schools to expand the way students learn, although it does open up major security issues. One way to mitigate a number of the issues that come with this concept is through sandboxing.

What is Sandboxing?

A sandbox, in this context, refers to creating an isolated virtual environment on the smartphone. It doesn’t interact with the operating system, apps or data on the personal device. It limits access to system files and other device resources, making it harder for viruses and other malware to gain a foothold, according to TechHive. One of the leading forms of sandboxing in the mobile environment is Blackberry’s Enterprise Service, which handles mobile device management.

Blackberry Enterprise Service

Blackberry has always had a reputation for solid, enterprise level mobile technology that puts security concerns as the top priority. Blackberry Enterprise Service 10 is a powerful tool for a system administrator who is tired of pulling his hair out over unsecured personal smartphones connecting to company network resources. It supports Blackberry 10, Android and iOS platforms, so you can integrate pretty much anyone’s device who wants to use it on the network.

How it Works

All of the devices are managed through a central control panel, making the IT administrator’s job much easier, as the application is also capable of being run on a single server. The main feature of Blackberry Enterprise Service is the Secure Work Space. This is a sandboxed environment that can be controlled by the administrator to meet any government compliance policies and regulations. It also includes a firewalled connection, so you don’t have to put out any additional funds for a virtual private network to connect your mobile devices with. The Blackberry phone already has a sandboxing feature built in called Blackberry balance. It creates two distinct work spaces, one personal and one business. The work space side of the app is completely encrypted and secured to mitigate potential security issues.

If you’re going to allow or promote bring your own device policies in your workplace, you need to have mobile device management in place ahead of time. Otherwise, you’re going to come into work one way with everyone shouting about a massive customer data breach that’s tanked your stock numbers.

Have you used a form of sandboxing in your workplace before?