Category: Mobile Commerce

Mobile commerce service launched by CloudZync

CloudZync, a mobile commerce startup based in the United Kingdom, has announced the launch of a new mobile wallet application. CloudZync’s wallet is the latest to come to the UK mobile wallet scene and will face significant competition from the myriad wallets that exist therein. The company currently has some 280 merchants signed up to support its mobile wallet. These merchants have expressed strong interest in mobile commerce and its growing popularity among consumers.

CloudZync wallet supported by 280 merchants

The mobile wallet is currently available for iOS and Windows devices. CloudZync has plans to release the wallet to the Android platform at a later date. The wallet can be linked to an existing bank account and can store funds digitally. Users will be able to make payments through the mobile wallet and these payments will be supported by the 280 merchants that have signed up to support CloudZync’s mobile commerce services. The wallet does have an interesting security feature that makes use of QR codes.

QR codes used to provide added layer of security

QR codes are not typically considered to be a mobile security tool, but the codes do have some ability to verify the identity of consumers and prevent malicious mobile commerce activities. When a consumer makes use of the CloudZync wallet to make a payment, a unique QR code is generated. This code can then be scanned by merchants in order to verify a customer’s identity. The wallet will also store various rewards from loyalty programs, allowing consumers efficient access to these rewards.

Mobile commerce continues to grow in the UK

Mobile commerce has established a foothold in the United Kingdom, but no mobile wallet platform has yet established a lead over any other. The market is currently inundated with these platforms, each seeking to offer some comprehensive mobile commerce service to consumers. The expansive availability of these mobile wallets has given consumers the opportunity to move from platform to platform without being restricted to a single wallet.

According to a recent report, apps for Android have greater traction than those for iOS.

App store analytics firm, Distimo, has just released a monthly global apps report that has provided insight into the mobile commerce growth rates that have been experienced by the industry giants throughout the length of July 2013.

This includes an overview of the Apple App Store and Google Play total revenues in the first half of the year.

The Distimo report also examined the relative mobile commerce market sizes in each of the countries that it included in its analysis. What it determined was that over the first six months of 2013, both Google Play and the Apple App Store have seen considerable increases in their total revenues. The Apple App store saw a considerably smaller amount of growth at 15 percent than the massive increases that were experienced by Google Play, at 67 percent.

At the same time, the mobile commerce earnings from Apple were greater than those at Google.

In fact, as much as Google Play may be experiencing faster mobile commerce growth than the Apple App Store, Apple’s revenue generation was twice as large as that of its main competitor.

Among all of the mobile commerce markets analyzed in July within this study, it was the United States that was found to have spent the largest amount of money on apps. This was followed by Japan, in second place, and the South Korea, in third place. Those were also the countries that contributed the most to the growth of the revenue at Google Play.

Among all of the apps that were sold in the two primary mobile commerce stores in July 2013, the apps that saw the best performance when it came to free downloads, paid downloads, as well as those that experienced the largest amount of global aggregate revenue, were each identified within the study. It also went on to identify the leading publishers for that month within each of those various categories. The report also went on to provide greater detail regarding the leading new apps based on their exceptional performance.