Category: Mobile Commerce

According to the latest statistics, these figures have climbed by 74 percent over last year.

A brand new technology news report has just been released that has stated that the Asia Pacific countries, as well as those in Eastern Europe and Latin America are the regions experiencing the highest amount of growth in the sale of smartphones.

The data that was released in the report showed skyrocketing rates of growth in the sale of the devices.

The report was first printed in a large online Asian technology news site, and stated that when compared to the same time last year, there has been a 74.1 percent growth rate of smartphones in Asia Pacific countries, a 55.7 percent increase in Latin American countries, and a 31.6 percent rise in the Easter European sales.

The technology news data, itself, was collected and provided by Gartner, confirming that smartphones are still taking off.

It provided confirmation to what many technology news sources had already been suggesting, that smartphone sales are steadily and rapidly on the rise around pretty much all regions around the globe. It went on to say that in the second quarter of this year, the mobile phone sales worldwide, to the end consumers, was up to 435 million units. This was a global increase of 3.6 percent when compared to the same time in 2012.

In the second quarter of 2013, smartphone sales increased by 46.5 percent, making it the first time in history that these devices exceeded the sale of smartphones. The technology news went on to indicate that during that quarter alone, the sale of smartphones to the end consumer came up to 225 million units, while at the same time, only 210 million units of feature phones were sold.

Worldwide, the technology news was the best for Samsung, which continued to hold its top position in the smartphone marketplace. Its share of the smartphone market rose to 31.7 percent, in comparison to the 29.7 percent that it had reached in the same quarter in 2012.

According to an technology news statement released by the principal research analyst, Anshul Gupta, from Gartner, “Smartphones accounted for 51.8% of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.”

Spending in mobile games driven by whales

The EEDAR, a research firm focused on the game industry, has released a new study concerning mobile games. The study highlights consumer spending on these games and aims to shed light on those spending money on mobile games. These games have proven to be very lucrative for the game industry over the past few years. Their addicting nature and incentives offered through in-game shops have encouraged consumers to spend significant amounts of money on mobile games in order to attain the best experience possible.

Whales tend to be young, male consumers

The study shows that the majority of spending in the mobile games sector comes from a very specific group of consumers, often called “whales” because they account for the top 5% of spending on these games. According to the study, 66% of these whales are young males that primarily play games on their consoles rather than their mobile devices. The study shows that these consumers spend an average of 26.5 hours every week playing games and an average of 11.8 hours playing mobile games specifically.

Spending is low among women and older consumers

Comparatively, those that pay for mobile games but do not fall into the whale category spend an average of 4.9 hours on mobile games per week, but primarily use their smartphones for all their gaming needs. The non-payer demographic is chiefly comprised of women, with this group spending an average of 4.1 hours on mobile games per week and an average of 7.2 hours on general gaming every week.

Study does not account for children’s role in mobile games.

While the study does show that male consumers tend to spend more on mobile games, it does not account for the fact that children typically make use of their parent’s mobile devices to play games. These children are also responsible for mobile spending in the game sector, but typically do so by accident or without their parent’s permission.