Mobile commerce continues to grow with consumers
It is no secret that mobile commerce is becoming much more than a trend around the world. Tech-savvy consumers have flocked to the concept of mobile payments and even those without smartphones and tablets are finding ways to purchase products online with their mobile devices. There is a significant level of buzz surrounding the mobile commerce space currently, which has encouraged large companies to enter into this scene in order to find success. Amazon is one of these companies.
Amazon announced new affiliate program for app developers
Amazon already boasts of one of the strongest presences in e-commerce, but the company has been growing more interested in the mobile sector in recent years. The company has been involved in its own mobile payments initiatives, but is now taking a step to get applications developers more involved in mobile commerce. Amazon has announced a new program that will provide developers with a 6% commission on all products that are features in their applications. The program will be restricted to Android applications for the time being.
Affiliate program proves successful for Amazon
Amazon currently boats of some 900,000 affiliates that account for approximately 40% of the company’s revenue. These affiliates are paid a commission for featuring Amazon advertisements on their websites and commissions tend to range from 4% to 25%. The company’s affiliate program has been very popular and quite lucrative. Amazon believes that it can bolster its mobile commerce market share by mimicking this program in other sectors, such as the applications market.
Mobile commerce venture may boost Amazon’s market share
Given the popularity of applications, Amazon may be able to find some success with its latest mobile commerce initiative. It will also provide developers with a way to become more acclimated to the mobile payments scene. Consumers have already shown their interest in mobile commerce, so Amazon intends to capitalize on this by providing them with more ways to purchase products online.
Yesmail Interactive has released a benchmark report that shows that consumers often access email over these devices.
An insightful benchmark report has just been released by Yesmail Interactive, which could prove to be highly useful to online mobile marketing and commerce companies who are currently – or who will be – using email to communicate with consumers.
The report showed that a tremendous percentage of consumers are using their smartphones and tablets to open emails.
It also revealed more detailed data, such as the fact that an overwhelmingly large number of brand emails are being opened specifically over devices based on Apple’s iOS. At the same time, Android devices are far behind that leader, with only 17 percent of owners opening brand emails using their devices. Windows, BlackBerry, and other device platforms are barely on the radar with a slim 1 percent.
Yesmail assembled its mobile marketing report based on an analysis of more than 5 billion emails.
The over 5 billion emails sent by Yesmail revealed the following key figures:
• Consumer service organizations such as Groupon or Yelp experience a mobile marketing email open rate of over 50 percent, which is a figure that is the highest in the industry. This suggests that this sector is performing the best in terms of optimizing their emails for smartphone and tablet users.
• One third of all consumers were deemed to be “device-agnostic” by the report. Also known as hybrid users, they use smartphones, tablets, and desktop computers equally, without preference, for viewing emails.
• 61 percent of active users either exclusively use their smartphones or tablets to open mobile marketing emails, or use their mobiles and desktops interchangeably.
• The most effective frequency of email sending is from three to seven times per week. The companies that have the greatest active subscriber percentage (21 percent) send an email at least one time every two days. When emails are sent on a daily basis, the figure plummets to 11 percent.
• Among all email opens, 49 percent occur on a smartphone or tablet.
• There is a 100 percent higher click-to-open rate on desktops when compared to smartphones and tablets, across all industries.
• Eighty two percent of all mobile marketing email opening activity occurs on Apple devices.
The insight from this report could be highly beneficial for underscoring the need for proper mobile marketing optimization for emails, and tailoring a campaign to provide consumers with the experience that they expect and prefer.
