Category: Mobile Commerce

Mobile Commerce Press will bring Money 2020 from Las Vegas to you

| October 2, 2013

The chief editor will be in attendance at the massive event from October 6 through October 10.

After the tremendous success of the inaugural Money 2020 in 2012, this year’s event has exploded in its scale and standard, and Mobile Commerce Press Editor, Loreen Worden will be attending and reporting on the highlights throughout its length.

This year, Money 2020 expects nearly 4,000 attendees, which include over 300 CEOs.

The event will also feature over 1,250 companies visiting from an estimated 50 different countries from around the globe. Mobile Commerce Press will be reporting on the major occurrences throughout the event and will publish the latest news announcements in payments from sectors such as retail, advertising and marketing services and, of course, mobile.

This mobile commerce event will help define the upcoming trends in payments and financial services innovation.

Mobile Commerce Event - Las Vegas The Money 2020 for 2013 will take place in Las Vegas over 5 days that will be jammed with “incredible content, comprehensive exhibits and meaningful networking opportunities,” according to its official website. The in-person interactions will provide rich benefits for all of the attendees, which include everyone from startups to established solutions providers.

This event will is the largest current gathering of Emerging Payments & Financial Services innovators being held anywhere in the world. Mobile Commerce Press will be bringing each of the latest trends, news, and announcements to its readers directly from the event itself in order to provide valuable knowledge about the directions that businesses will be taking with the latest in payments offerings. This will help to remain ahead of the curve – and the competition.

The business ecosystem right now is on the cusp of a massive explosion in mobile commerce and payments. Though it has only just taken its first baby steps into this industry so far, the holiday season this year is expected to be a defining one, and the real “boom” is predicted to happen after that point. The foundation for these technologies and channels are already being laid and it is up to individual companies to keep up with the latest movements in this direction to make sure that they not only don’t fall behind, but that they stay up front.

Mobile marketing goes mainstream through couponing

| October 1, 2013

Although the smartphone and tablet based shopping and advertising experience remains small, it is growing fast.

Mobile marketing and commerce are already growing at an explosive rate, but they remain a small fraction of the overall online space, except when it comes to couponing, which is clearly reaching mainstream levels.

This technique for advertising is driving revenues and is sending foot traffic back into stores.

Trends in mobile marketing are developing extremely fast, as end of year totals look nothing like what they had been at the beginning of the same year. Now, with the holiday shopping season once again approaching, retailers are looking to take advantage of the smartphone and tablet marketplace, particularly in areas that have become the most popular. That easily includes couponing.

A recent BI Intelligence report revealed that coupons, as well as catalogs, are leading the way in mobile marketing.

Mobile Marketing CouponsThe report showed that among grocery stores, 41 percent are using mobile marketing couponing techniques, with the same percentage of department stores offering coupons for smartphone and tablet users, as well. Thirty nine percent of clothing stores were doing so, while electronics stores were using mobile coupons in only 29 percent of the cases (which is surprising, considering that they often sell those devices and gadgets in the first place). Finally, 26 percent of mass merchandisers were found to take part in this technique.

The role of coupons in mobile marketing is not only becoming increasingly popular, but the report has indicated that its importance is growing, as well, and that it will continue to do so. This is because the number of American smartphone owners who use these coupons has exploded. In 2010, 7.4 million Americans were using them, and by the end of last year, a tremendous 29.5 million Americans reported using them. By the year 2014’s end, the report has predicted that this will have continued to skyrocket and will reach 47.1 million people in the United States, alone.

Moreover, the report also indicated that among the mobile marketing coupons that were distributed, there was a far greater redemption rate over this channel than there had been at the same time with print coupons.