Have you decided to begin a septic tank business? While it’s dirty work – literally – it can also be a seriously profitable one. Whether you’re installing the septic tanks, performing maintenance, or both, there are many opportunities to make money.
The reason for this is simple: a large number of households rely on a septic system to deal with their wastewater. According to statistics, more than 20% of homes in the US are in this situation. This means you won’t struggle for business.
At least, that’s assuming you know what you’re doing. It can be all too easy to invest money into this type of business, fail to gain customers, and bow out with only a large hole in your finances for your troubles.
If you want to know how to begin a septic tank business the right ways, here’s a quick guide to help:
Understand the industry
There’s no point launching yourself into the septic tank industry if you don’t possess the necessary expertise. Yes, it’s true that pumping and maintaining septic tanks isn’t exactly the same challenge as decoding the Bayeux Tapestry. However, expert knowledge is something that will not only help to avoid any possible issues, but it’ll also impress customers.
It’s not only knowledge about septic tank mechanics you need to know, either. You also have to gain a full understanding of the competition. Take the time to assess the septic tank businesses that are already in operation in your target area. What are they doing right? What are they doing wrong? The more of the latter you find, the more reasons you’ll have to begin your own venture.
Do your research
Along with the competition, there are many aspects that require research before you launch your business. One of the main points is learning what equipment is necessary, and how much everything will cost in total. For instance, you will need to purchase a pump truck, and this isn’t a cheap expense – whether bought new or old.
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It’s also highly recommended to reach out to your target market. See what type of services they expect from a specialist in the septic tank sector. Understand what their requirements are and how you can help them out.
Gaining regular trade
Did you know homeowners are instructed to have their septic tanks inspected by a professional each year? The problem is that most ignore the advice and only phone up once their tank is flooded and emergency assistance is needed.
Well, you can change their viewpoint. Once you inspect or clean a client’s tank, let them know just how essential it is for annual maintenance. This will keep their septic tanks from developing a major issue, and it will give you a stable revenue stream.
There are also ways you can squeeze extra money out of a customer. For instance, you could sell them on the advantages of liquid level sensors. Ultrasonic liquid level sensors, as an example, can ensure their wastewater is measured accurately and help prevent it from reaching a dangerous level.
Have an online presence
In this day and age, an online presence for your business is effectively mandatory. This is where your potential customers are, searching for septic tank services and trying to find a reputable local provider.
To build your presence, a website should be your foundation. You can then add a Google My Business profile and social media accounts to the mix.