Category: Geolocation Technology

Consumers are open to accepting geolocation tech in order to access in-store services.

According to the newly released results of a study conducted by Zebra Technologies in its Corporation Global Shopper Study, shoppers are open to using location based technologies while in store in order to be able to gain access to services and offers that will enhance their experiences.

The study results offer insight into a range of different consumer interests in terms of mobile tech use.

Among the participants in the survey, the majority expressed an interest in using relevant location based technology over a store’s WiFi in order to enhance their shopping experience. Among the types of services in which they expressed interest were mobile coupons (said 51 percent), in-store shopping maps (45 percent), and help from associates (41 percent). This was the eighth annual edition of this study by Zebra Technologies.

The study also showed that location based technology could offer real-time info that shoppers want.

Among the respondents to this survey, 34 percent said that they felt that they had a better connection with a store through real-time information that they received through mobile devices than they did through the assistance of human associates working in the stores. At the same time, 64 percent of shoppers expressed that there was a greater likelihood that they would buy something if they felt that they were getting better customer services. Moreover, 52 percent of the participants in the research said that they valued retailers that improved the efficiency of the shopping experience through the use of technology.

Over three out of every four shoppers (76 percent) stated that they had a positive feeling about the experience of shopping in brick and mortar stores, and almost half of all consumers believe that technology solutions are assisting retailers in being able to better their shopping experience.

More insight was provided about the potential value of location based technology when it was revealed that 53 percent of consumers said that they “showroomed”, that is, they went to a store in order to have a look at a product, in person, but then bought that same item online. Equally, about a third of shoppers preferred to buy a product online and then pick it up at their nearest retail location, instead of having it shipped.

The City Council has now approved a location based tech to screen the pavement in Italy’s capital.

The Rome City Council has now decided that it will be using types of tracking and geolocation technology in order to be able to gain a better understanding of the state of the pavement throughout its streets.

The location based tech is meant to help to detect issues like potholes and other kinds of defect.

Among the problems that the geolocation technology will be used to track and detect will include issues with signage, sewer defects, and potholes in the pavement. Over time, it will generate enough data to populate a database that will allow trends to be rapidly identified and tracked so that interventions can be implemented in a much more prompt and effective manner than is possible through the use of the current system.

The funding is now being put aside in order to ensure that this geolocation technology can go forward.

The Rome City Council has decided to set €109 million aside over a span of the next three years. The goal is to be able to effectively and efficiently survey and maintain the most vital road arteries throughout the capital.

According to the public contracts councilor, “This is truly a revolution that will make our streets safer.”

That is considered to be a very important goal in virtually any city, but in Rome, it can be particularly challenging, simply considering the sheer volume of streets, traffic, and the age of the infrastructure that is already in place throughout the city. Being able to identify problems quickly allows them to be repaired with greater promptness, which reduces the risk of having the issues worsen to the point that they could become damaging or dangerous to vehicles and the people within them.

Geolocation technology is rapidly increasing in the number of ways that it is being used. Rome has come up with a novel way to employ this technology in order to be able to keep up its city and enhance the safety of its roads. It is clear that other urban centers will be watching the success of this program in order to help to decide whether or not it will be a worthwhile investment for themselves.