Category: Geolocation Technology

Geolocation technology is rapidly increasing in its importance when it comes to sending ads to consumers.

Though location based marketing has been an area where marketers have been pecking away over the last couple of years, trend reports are starting to indicate that this use of geolocation technology is ready for the mainstream and that consumers are going to start seeing it a great deal more.

According to a recent report, the total spending on this ad tech will breach the $10.8 billion mark by 2017.

In three years from now, spending on location based marketing is expected to represent 52 percent of all of the money spent on mobile advertising. This, according to the data from a report predicting the future of the geolocation technology, issued by BIA/Kelsey. That same report suggested that in 2012, marketers were already spending $1.4 billion on these targeted campaigns.

Clearly, in this small span of time, location based marketing spending will head skyward.

Even more interesting is, perhaps, the discovery in that same report that attribution tracking post engagement has already arrived as a “a competitive imperative for mobile advertisers, publishers, networks and ad tech providers.” This, according to the BIA/Kelsey vice president of content, Mike Boland, when discussing the firm’s forecasts.

Boland went on to explain that the penetration of smartphones, in combination with the broad spectrum of different behavioral and location signals make it possible for improved attribution to occur. This, at the same time that it is being compelled by a greater demand from advertisers to tighten their ROI. He stated that “Tying conversions back to specific ad campaigns is the holy grail of advertising, which will make campaign attribution the mobile battleground of 2014.”

The predictions from BIA/Kelsey are considered to be highly optimistic, particularly when taking into consideration the current emerging nature of this form of advertising and, potentially, its methods of attribution.

As location based marketing over mobile channels is still quite new, it is not difficult to explain why only about 3 percent of current ad dollars are headed in that direction. However, if this report is accurate, then this trend will be changing very soon, and quite rapidly.

NEW YORK, NY, JANUARY 23, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition technology to turn regular book covers into interactive media experiences. Author and TED speaker Sunni Brown has partnered with mobile tech company, BestBuzz, to leverage their proprietary technology and mobile app for her latest book release, The Doodle Revolution: Unlock the Power to Think Differently , published January 9 by Portfolio, an imprint of Penguin Random House.

Brown is ranked one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter by Fast Company, and her TED Talk on doodling has drawn more than a million views. Her book was recently named an Amazon Best Business Book of the Month and CBS Sunday Morning aired her story.

“This is an exciting and connective breakthrough for readers and authors. It gives me the ability to have direct touchpoints with my revolutionary doodlers. The BestBuzz platform is innovative, and provides exciting, visually rich tools to deliver relevant and valuable content to my readers, like infodoodles, webinars, exclusive sneak-peek chapters, how-to videos, special offers, and rewards you can’t get anywhere else,” says Sunni Brown, author of The Doodle Revolution. “It’s empowering.”

To trigger the image recognition experience, smartphone users can download the free BestBuzz mobile app or text the word DOODLE to the number 63566. Upon opening the BestBuzz app, users align the target shown on their screen with the book cover of The Doodle Revolution, which will buzz when the experience is triggered. Doodle fans will unlock exclusive content and advocates are prompted to support the author by sharing with friends on social media to help spark the Doodle Revolution movement.

Image Recognition technology has received steady buzz from top media outlets and tech blogs and is one of the hottest trends for 2014. Founder and CEO of BestBuzz, Carrie Layne, says, “Image Recognition technology is the latest addition to the BestBuzz platform, which gives our partners the ability to select the mobile activation triggers that best align with their marketing strategies and overall campaign goals. Another function of the platform is that our partners can connect real-time marketing content to social media rewards, making it simple for them to deliver an exciting and valuable experience to customers through print media, in-store displays and even product packaging.”

Sunni Brown says, “My team and I are leading a global campaign for visual literacy, what we refer to as a Doodle Revolution, and BestBuzz has built a revolutionary tool that helps me communicate and amplify my movement to reach new audiences and engage more deeply with established audiences. I love watching the buzz spread around the world from my dashboard in real-time, and it’s been an extraordinary experience discovering the BestBuzz team’s impressive capabilities.”

About The Doodle Revolution: Unlock the Power to Think Differently (published by Portfolio/Penguin Books January 9, 2014)

What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise–a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown’s mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say “Stop doodling! Get serious! Grow up! “She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. The Doodle Revolution was named an Amazon Best Business Book for January, 2014, and was recently featured in a CBS Sunday Morning story on Sunday, January 19.

About BestBuzz

Ranked as one of the Top 10 Hottest Startup companies by Startup America and Tech Cocktail, BestBuzz is a social amplification platform that helps businesses create, manage and deliver real-time content to fans that scans mobile activation codes from product packaging, in-store displays and print media. Users can download the free BestBuzz mobile app to discover and unlock rewards from their favorite local businesses, brands, media publications, and consumer products. Start scanning QR codes, UPC barcodes, images and logos marked with the BestBuzz icon to instantly earn points and unlock exclusive offers from partners.

To learn more visit: http://sunnibrown.com/ and http://bestbuzz.bz/or follow @sunnibrown and @best_buzz.