Category: Gadgets

Global Smartphone Market 2015-2019

A smartphone is a mobile device with more advanced functionalities and features compared to cellphones. A smartphone’s hardware and software specifications are meant to perform functions such as web browsing, capturing high-quality images, and playing HD videos. A smartphone can install various applications that can perform several advanced functions. Smartphones have become popular because of their many capabilities and are often used for communication and online activities. Advances in technology have led to smartphones being more compact and cheaper than other mobile devices such as tablets, phablets and PDAs.

Global Smartphone market to grow at a CAGR of 8.1 percent over the period 2014-2019.

Over the past few years, smartphones have become a product of the masses rather than the product of the elite class because their increasing affordability, which has contributed to the steady growth of the global market.

“The APAC region has emerged as a driving force behind the increase in smartphone sales, as the price of smartphones in the region have declined significantly, and are expected to fall even further by 2019,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Smartphone market for the period 2015-2019. The report considers shipment of smartphones of trailing 3 quarters and estimates the shipment for fourth quarter for the year 2014. To calculate the market size, the report considers the revenue generated from the total unit shipment of smartphones. It also includes the shipments of phablets to arrive at the total market size for the base year 2014. However, the report does not consider the following to estimate the market size:

Aftermarket sales of smartphones
Sales of accessories and peripherals for smartphones
Sales of mobile handsets that are classified as feature phones and tablets

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According to the latest report, smartphones have also undergone radical changes in aesthetics as well as functions, in recent years. The market is witnessing a trend towards larger screen sizes, with many top smartphones sporting screens ranging from five to seven inches.

“Due to the consumption of a large amount of content online, consumers are demanding bigger and better displays, which is expected to fuel the Global Smartphone Market in the coming years,”

The tech company is seeking partnerships and is hiring talent as it prepares to make its way back into the market.

Nokia has announced that it is now testing products, hiring experts in software, and is looking to make new sales partnerships as it builds its strategy to return to the consumer and mobile technology industry.

After having previously stepped out of the handset and smartphone business, it is now headed back in.

Nokia was once a leader in mobile technology and was the largest cell phone maker on the planet. That said, when smartphones took over basic cellular phones and feature phones, the Finnish firm made decisions that allowed Apple and Samsung to leap into the top spots. Eventually, Microsoft purchased Nokia’s handset business. Since that time in 2013, Nokia has placed all of its energies on creating equipment for telecom networks.

While Nokia can’t fully return to the mobile technology industry until the end of 2016, it plans to be ready.

The company has a non-competition deal with Microsoft that is blocking Nokia from being able to make it back into the handset business at the moment, but when that expires in 2016, Rajeev Suri, the CEO of the company, plans to be ready. The preparations are now heavily underway with the business in order to ensure that once it is free to jump back into the smartphone and consumer handset business, it will be ready to leap with both feet.

Nokia has already taken a tiny step back into the consumer marketplace after having launched a tablet based on the Android operating system. This device hit the market shelves in China in January, and is called the N1. Much more recently, it unveiled a type of “virtual-reality camera” which it has referred to as the “rebirth of Nokia”.

Other tech that the company has set out to the market includes an Android app entitled the Z Launcher, which is designed to provide smartphones with more effective content organization.

That said, a major focus of the business is now to prepare for reentry into mobile technology in a big way. It is hoping to create handsets in the future that will provide stiff competition in that market.