Category: Featured News

Vibes has now announced that it will be providing those capabilities to the Universal Behavior Exchange.

Mobile marketing firm, Vibes, has announced that it will be providing the Universal Behavior Exchange (UBX) from IBM with new capabilities for mobile wallet and advertising within that platform.

This should make it easier for marketers to be able to connect data throughout their various solutions.

The addition of the mobile wallet and marketing capabilities is meant to simplify and expand the ability of marketers to engage with their customers and understand their wants and expectations in the moment. Through the UBX at IBM, Vibes will make it possible for marketing firms to be able to boost their visibility into important data for their campaigns running over smartphones and tablets. This will make it possible to boost their conversion rates and enhance the experience for consumers throughout their shopping journey.

This improvement should be felt through everything from a mobile wallet to push notifications.

By way of the UBX platform, the mobile marketing platform from Vibes has been integrated with a range of the different existing mobile commerce offerings from IBM. This will make it possible for marketers to benefit from the following:

• Customizing their mobile marketing campaigns at scale through the IBM Campaign feature in order to allow for targeted text messages, offers over mobile payments services, and others. This could improve the seamlessness of the experience for a much more natural shopping journey.
• Bring behavioral insights and data from e-commerce and m-commerce websites together through IBM Digital Analytics by way of all mobile marketing touch-points. This could provide a more complete understanding for considerably improved campaigns moving ahead.
• Take advantage of the IBM Marketing Cloud in order to gain email insight for improved communication with customers by way of smartphones and tablets so that targeted mobile wallet offers (using Android Pay and Apple Wallet) will be able to be delivered through email Manage. This will also make it possible for IBM Engage Mobile to be used for sending push notifications based on the behavior, data, and business rules of consumers.

The meters will start using GPS tech in order to boost their competition against Lyft and Uber.

A new pilot program is about to begin with the New York City Taxi and Limousine Commission in which it will be using geolocation technology within the fare meters in about 1,000 of its yellow cabs throughout the city.

The intention is also to take away the annoying “Taxi TVs” to replace them with a new type of payment system.

There are currently about 13,500 cabs in New York City that are reliant on a range of different devices that will track idle times and the number of times a wheel turns in order to help to calculate a fare. This system will be replaced in 1,000 of them as a part of a pilot program testing out geolocation technology based meters that will use GPS. In those cabs, the familiar red digits in the meters on the dashboards will be gone and a whole new system will have replaced them.

The length of the geolocation technology based meters is going to run for about a year and will be smaller than predicted.

Initially, the plan had been to involve 4,000 cabs in the pilot, but that was reduced by a quarter. The cabs participating in this trial of the technology may also have a replacement of a number of other pieces of equipment including the TaxiTV, the credit card reader, the taximeter, and the vehicle location system, among other things. All of this will be replaced by a smartphone or tablet that will be used in order to calculate the fare as well as to collect the payment at the end of the trip.

According to the commission’s chairperson, Meera Joshi, “Ultimately it is to create a more nimble system.” This pilot program has also been designed to help to upgrade the entire experience of taking a cab and is a direct response to the threat posed by app based ride share services such as Uber and Lyft.

There will be up to four companies that will be selected for participation in the geolocation technology using pilot program. Each of those companies will have the new mobile payment technology installed into 250 of its cabs.