Category: Featured News

Mobile security worries exist among consumers using the cloud

According to a recent report, device users aren’t necessarily confident in this form of storage.

Cyber and mobile security and app delivery solutions firm, Radware, has recently released a report called “Mobile Application Security: Consumer Perspectives and Organizational Implications,” in which it was revealed that the cloud isn’t exactly eliciting feelings of confidence from consumers.

Harris Poll conducted the online survey on behalf of Radware and involved the participation of 2,000 American consumers.

The survey was geared toward the opinions of adults in the United States with regards to the mobile security of cloud-based apps and service and the way they’re used. It was determined that it is not uncommon for consumers to be unaware of the fact that many of the mobile apps they use on a regular basis are dependent on the cloud. This means that they are also unaware of the potential threat they face to their personal information if the cloud storage was ever breached.

This lack of understanding of mobile security could be considered troubling simply because it may reduce protection efforts.

Cloud - Mobile SecurityAmong the participants in the study, 67 percent said that they were not using cloud-based mobile apps. That said, applications that use the cloud are rapidly growing in their popularity and usage. At the same time, 87 percent of Americans feel that cloud based apps are at risk of being hacked. Another 58 percent of cloud based service or application users said that they were concerned about the safety of their personal data if those apps or services should ever experience a cyber attack.

According to Radware director of security solutions marketing, Ben Desjardins, “Data breaches and hacks are not only on the rise, they are becoming commonplace.” He added that “At the same time, cloud-based apps are booming, offering convenient ways to expedite and simplify daily needs from ordering a meal to requesting a car with the tap of a finger.”

Desjardins explained that the majority of consumers don’t actually understand their relationship with cloud based applications. Therefore, it will be up to the companies that are working to engage with mobile device users by way of those applications to bear the burden of mobile security education as well as of remediation if they should ever experience a cyber attack in which any personal information could be threatened.

UK shoppers are turning to mobile commerce this holiday season

Consumers in the United Kingdom will spend an estimated £2.3 billion making purchases on smartphones and tablets.

Recent statistics released by a forecast from Adobe have shown that shoppers in the United Kingdom will be using mobile commerce this year more than ever before when it comes to buying everything they need for their Christmas celebrations.

The prediction from the forecast is that m-commerce will comprise 23 percent of all online holiday shopping.

That percentage will mean that about £2.3 billion of holiday purchases in the United Kingdom will have been made over mobile commerce, this year. The Adobe study predicts that sales overall will also increase by 7 percent when compared to last year, bringing the total to a hefty £17.7 billion. Online shopping will make up about 57 percent of that total figure. The U.K. will also experience the largest one-day shopping peak online when compared to all European countries. The prediction is that “Black Friday” on November 27 will generate £474 in online sales. The average spending across the country will be £8.06 per person on that one day.

The portion of the spending that will occur over mobile commerce has never been higher in the U.K.

Mobile Commerce - UK Holiday ShoppingMark Zablan, the president of Adobe EMEA, said that “This year’s report once again underscores the importance of the Christmas shopping season as a driver for eCommerce across Europe, giving consumers the ability to take advantage of low prices, retailer offers and product variety without battling crowds on the High Street.”

That said, Zablan also pointed out that consumers are looking for more than a great deal. The Adobe report underscored the importance of being able to obtain access to product reviews in order to make their buying choices. Social media is also expected to continue to play a vital role in the decision making process for Christmas present shopping.

He indicated that European retailers will want to pay close attention to those insights, as it means that they will need to go beyond simply advertising that they have the best deals. They will be required to “create meaningful opportunities to engage with consumers throughout the customer journey that will drive them to the point of purchase.” In that effort, Zablan said that social media will be a central mobile commerce player.