Category: Featured News

Starbucks continues to find success in the mobile commerce market

Starbucks continues to lead the mobile commerce market in the United States. The company first embraced mobile payments a few years ago, establishing a major lead in this market in a relatively short time. Starbucks has managed to find success with several large retailers have failed, effectively engaging mobile consumers and providing them with services that they believe are valuable. Starbucks is expected to continue leading in the mobile commerce market, especially as more consumers begin using their smartphones to get their shopping done.

Company reports 5 million mobile transactions in October of this year

During October of this year, approximately 21% of all transactions that Starbucks saw came from mobile devices. This translates into some 5 million transactions in October alone. The company supports mobile payments in some 7,500 stores throughout the United States, with many of these locations offering mobile ordering and payment services. This allows consumers to place an order before they arrive at a Starbucks store, paying for this order via their smartphones or tablets. The convenient nature of this service has been praised by consumers.

Starbucks reaches its fiscal expectations with the aid of mobile commerce

Aided by its success in mobile commerce, Starbucks was able to meet its expectations for the fourth fiscal quarter. The company has reported a 32% growth in mobile users in the United States and Canada during the fourth quarter, a significant increase over what had been reported during the same period last year. Starbucks has successfully rolled out its Mobile Order & Pay service this year, which has lead to a significant increase in mobile commerce activity.

Starbucks will introduce new features to its mobile app in 2016

Starbucks will not become complacent when it comes to mobile commerce, of course. The company intends to introduce a feedback feature, allowing mobile consumers to provide suggestions for how the Starbucks mobile app can be improved. The company is also expected to introduce new features to the app that consumers have already suggested. These features are likely to be introduced at some point in 2016.

This helps the brand to provide a more personalized and interactive experience than it could over other channels.

Stoli has now come up with cool new types of mobile ads that work to help encourage consumers to take part in the creation of digital drinks using its products by way of their smartphones.

The idea of the ads is to use touch technology to draw awareness to the brand over mobile devices.

This is meant to provide users with a more intimate experience than is possible over other marketing channels. Moreover these mobile ads appeal to many different senses including touch, sight and sound, as they bring together all those elements. The vodka brand has done this by using haptics in order to make the viewers of the advertisements experience a range of different elements when they see the ads.

For example, the mobile ads vibrate the phone in combination with certain interactive components.

For example, when different elements need to be added to the digital cocktail, the phone vibrates. This also occurs while the drink is being “shaken”, that is, when the phone is being shaken.

According to the Stoli Vodka brand director, Russ Pareti, “We’re always looking for new and unique ways to interact and connect with our millennial consumer. Pareti also stated that “We felt like this technology fit really well with our digital short campaign.”

What has yet to be seen is how actual consumers will respond to this type of mobile advertising. There are many haptic elements throughout this marketing strategy and this is quite new and revolutionary in this area. It is unlike most of what else is out there, so it will be interesting to see the consumer response to these new types of advertising. The hope from the team at Stoli is that the more the viewers are engaged through their different senses, the more powerful – and therefore the more effective – these mobile ads will be. The primary issue that will need to be watched with be the vibration feature, which appears quite unexpectedly and which has rarely – if ever – been worked into a smartphone ad in other campaigns.