Category: Featured News

5 E-Commerce SEO Strategies That Yield Rich Benefits

Having an e-commerce website online is one thing, but getting your store more organic traffic in search engines like Google is a significant project in itself.

Boosting online sales through organic search results can be an ideal way to build your e-commerce empire. While all that sounds amazing, you can’t do any of that without a robust SEO strategy for your online store. You can additionally hire an agency that offers excellent e-commerce SEO services.

Below are five basic e-commerce SEO strategies to skyrocket your organic traffic and sales.

Ecommerce Keyword Research

To make your product information friendly to search engines and customers, make sure product size, colors, measurement, price, and other details are included in the content. However, there is much more to selecting the right keywords than looking at how difficult it is to rank or how many people look it up.

For finding the best keywords, consider the buyer’s intent. For example, a buyer searching for “best laptop” is probably still into the searching phase, but if they’re searching “Dell Inspiron 15 3521”, they’re most probably searching for the best deal on the exact laptop and are much more likely to purchase a product. Pick your keywords wisely, as it can improve your rankings.

Increase Site Speed and Decrease Page Load Time

Speed is critical for e-commerce SEO and is considered to be an essential aspect of Google’s algorithm. As page load time increases, the user bounce rate will increase drastically.

Your focus should be on your user experience; however, you also need to consider how fast your site loads. Make sure you choose properly compressed images as big image files could be bogging your site down.

Mobile Optimization

how to mobile SEO Strategies

Don’t neglect mobile. Optimizing your website for various mobile devices has become more important. When running an e-commerce store, you need to prioritize the mobile experience over the desktop experience.

Recently, Google has announced that they are switching to the mobile-first indexing. This implies your e-commerce store has to do so as well. In terms of website ranking, Google will pay more attention to mobile sites than the desktop site. An excellent place to start this is by plugging your site into Google’s Mobile-Friendly Test tool.

Properly Manage Out Of Stock Products Pages

Do not delete a product page from your website. There are several strategies to involve a page into a site than simply deleting it:

  • Leave the product page up and simply add a proper message that says the product is out of stock. You can add links to relevant products as well.
  • Impose a 301 redirect to the most relevant new page. Be it a new product or a blog post about the old product. Replace the old URL properly.

Prioritize Navigation

User experience still plays the most critical role in today’s e-commerce stores. Reach out to a reputable agency for e-commerce SEO services, such as creating an easy-to-navigate website, especially for mobile users. You can provide category-level navigation on your e-commerce store as clear navigation will tell visitors what they will see when they click a particular link.

Google pays attention to the bounce rate to the search engines after visiting your site. Usability and site navigation plays a huge role here.

If you want your site to get thousands of monthly visitors, implement the best SEO strategies. Follow the tactics mentioned in this article, and you’ll be leagues above your competition.

5 Best Practices when Making Mobile Payments Online

If you want to order a burger today in the streets, there’s no need to reach for your wallet. The modern world of e-commerce ensures that paying for services or any products is seamlessly done from a single tap on your phone. Conveniences brought about by online shopping is also another factor behind the growth of these digital payments.

However, it’s important to understand that e-commerce and digital money transfer have their fair share of risks. Most payment platforms leave your details and other sensitive information unprotected from third parties. Therefore, ensuring good security habits when making mobile payments is the only safety precaution to protect your financial data.

Best Cybersecurity Practices for Online Mobile Payments

Though cyberspace transactions relieve you from physical money losses, there’s still a reason to take caution with your transactions. Opting for the best cybersecurity practices is the only assurance against losing your data and financial information to fraudulent hands. Below is our compilation of the safety practices you should employ when doing your transactions

Avoid Making Payments Over a Public Network

Situation: Making online transactions has tremendous exposure to risks (which you’re already aware of). The most significant risk among them is the disclosure of your data.

Problem: A public network is a goldmine for online hackers who are always looking out for the best ways to compromise your data. Since these networks are unencrypted and unsecured, any information entered on a public network can be easily picked.

Solution: Download a VPN to encode your online activity is your only guarantee of safety when using a public network. If you don’t have VPN protection, avoid logging in to sites with your sensitive information.

Limit the Usage of Your Debit Cards

Situation: When you get used to making payments through your debit cards, much of your information is left unprotected. This gets even worse if the transaction network lacks encryption for personal data safety.

Problem: As opposed to credit cards, debit cards are usually linked to your bank accounts. This puts you at significant risk if someone manages to hack your information. The hacker may authoritatively use the information to your detriment. Therefore, losing your money becomes easy.

Solution: It’s better to use credit cards and other forms of online payments for safety. This is because credit card companies can reverse any charge when a fraudulent site or transaction is established. Alternatively, it’s safe to ensure there is proper cyber safety if you can’t avoid debit cards.

Look for Secure Shopping Sites Only

Situation: The emergency of many online shopping sites and payment platforms is furtherance of more cyber insecurity. Not all of the sites and platforms bear the same safety guarantee levels. Therefore, the probability of finding yourself transacting on an insecure platform is quite high.

Problem: Your essential information is left unprotected on such a platform. Any moment your data is entered, hackers will have their way and possibly steal valuable information.

Solution: Stay alert and learn how to identify secure sites for online transactions. Encrypted and safe sites usually have their addresses start with ‘HTTPS,’ with an ‘s’ and the end. Any site that doesn’t appear in that format is not secure for a transaction.

Be Mindful of Your Passwords

Situation: Understandably, you may want to have one password that’s uniform to all sites and it’s relatively easy to remember. Well, your data security is actually at risk if the password has been used on multiple sites for transactions.

Problem: Your passwords are the front row protectors when it comes to keeping your important data secure. Therefore, overusing them for numerous online transactions elevates the risk of being hacked. Using simple passwords is also dangerous and increases the chances of getting hacked.

Solution: Password generators come in handy in ensuring you get strong passwords that are not worth a hacker’s time to crack. Also, if you share passwords for multiple sites, take the time to change them up.

Don’t Do Transactions That Ask for Too Much Information.

Situation: There are online payment sites that will put you through a long process of information sourcing. Some may even require more information for you to complete making your orders.

Problem: Sharing too much unnecessary information on any online platform puts you at phishing risks and many more. The more information shared, the more vulnerable you become to hacking.

Solutions: Ensure you read about the site’s privacy policy before sharing any information. Also, give necessary information only. If you encounter places where sharing information is optional, kindly take advantage of not sharing and stay out of harm’s way.

Conclusion

Keeping your data and other vital information safe is the only way you can avoid cyberspace cruelty. Sticking to the best practices and seeking safe mitigation such as the above-mentioned measures will help you ramp up your cybersecurity.