Category: Featured News

Create Memorable Customer Experiences with AI – 4 Ways

The success of your business is influenced by many factors other than the quality of your product and its pricing.

Today customer experience is crucial for business success and using artificial intelligence can dramatically improve your customer experience giving your business a competitive edge.

For this reason, it’s important to explore AI as a way to enhance customer loyalty. To start with you can take advantage of readily available Artificial intelligence courses to sharpen your tech skills. This way you’ll be able to create a customer-centric culture and even come up with effective customer experience (CX) strategies. Also, you’ll be able to find the right technology that improves CX in your business.

How can you use AI to boost your customers’ experience? Keep reading to find out more.

customer experiences and how they effect your business(1)

  1. Use AI to personalized customer experience

Artificial intelligence applications, including machine learning and predictive analysis, can help you discover common customer issues and help find solutions for your users. You can use this data to implement chatbots for specific customer touchpoints on your website. This will help your business customize its real-time customer experience while remaining proactive.

The chatbots always stay ahead of your customers and help create a seamless user experience while getting rid of any problem before it arises. You can place the chatbots in high-traffic areas where they answer questions and tips and advice while researching or placing an order. These features are intended to help improve your customers’ experience and improve your brand’s image.

  1. Use AI to generate customer behavior patterns

You can use AI to analyze your customer’s behavioral patterns in seconds. The data obtained is used to create customer personas and help match your customers with the products they are likely to buy. This is also how you can generate content that is most relevant to readers.

The AI algorithm tracks the customer’s behavior from previous customer communications, purchasing behavior, referral sources, on-site interaction, and geo-specific events. These factors are essential because knowing more about your customer ensures that you can implement strategies to improve their buying experience.

  1. Use AI to improve lead generation

You must make the buying process for your customer pain-free, and chatbots are designed to do that for your business. A good example is using a set of pre-programmed questions to help validate leads before moving to a sales agent.

There are also instances where chatbots are used to  conversations with customers based on their browsing history to help improve the sale process and help upsell post-purchase.

  1. Customize content for your customers

Most commerce companies spend many hours composing and sending out weekly email content for their different segments of customers. However, you cannot deliver a customized email to every user in your email segment.

This is where AI comes in to help you send out customized emails by analyzing the topics of interest and detecting the pattern to help recommend the most relevant content. Customers prefer brands that can customize emails automatically based on content. The changes can make a huge difference in the response customers have towards your marketing efforts.

Ultimately, you can use Artificial intelligence to enhance the buyers’ journey at every step. It will help you understand who your customers are, their preferences, and how they shop, all factors that will help improve your business’s customer experience.


Three Trends That’ll Change the Future of Mobile Gaming

Mobile gaming is rising, with more gamers using their phones for entertainment every day. Various trends pop up and fizzle out, but there are three we’ve noticed that we expect to change the future of this platform. Read on to learn how we believe the growth of esports, the basic need for socialization, and the increasing popularity of online streaming will transform mobile gaming as we know it.

The Growth of Esports

Football is the reigning market in sports betting. However, a new challenger has rapidly risen in popularity among gamers: esports. Many online bookies now include this option, such as the popular mobile sportsbook site BetUS.

Streaming sites like Twitch and YouTube have contributed to this growth, creating loyal fanbases. We expect this trend to continue throughout 2022, creating unique opportunities for live betting. However, the industry must first overcome some issues.

Because many video games obscure parts of the maps to prevent cheating and video feeds have delays, bookies must use data directly from the server for live stats and odds. With live NFL picks, broadcasting current stats for a game doesn’t affect football players. With video games, though, it could potentially cause match-fixing.

However, we believe mobile sportsbooks can come up with a happy medium. This way, gamers get unique live betting opportunities and allow esports to continue to grow in popularity.

Humanity’s Need for Socialisation

Like all humans, gamers crave socialization. That’s why we saw a massive increase in this type of gameplay throughout lockdown. This trend is here to stay, and it’s why multiplayer games like PUBG Mobile and Call of Duty have been so successful.

We’ve even seen titles that don’t necessarily focus on socialization adding these elements, which they’ll likely continue to do. Even some story-based games like Man of Medan from Dark Pictures include modes where you can play with a friend.

mobile gaming trends

The Increase in Game Streaming

While Twitch and YouTube have helped boost the popularity of esports, they’ve also created an interesting trend. Many gamers have turned to watching their favorite creators instead of playing the content themselves.

Experts found that 71% of millennials watch video game content. In many cases, it’s more popular than watching sports. We expect these numbers to only increase throughout 2022. It’ll cause developers to integrate streaming into their content, creating many promotion opportunities.


The rise of esports will continue throughout the rest of this year. We also expect to see more multiplayer games and an increase in streaming. Now that you know what trends to look for, you can take advantage of this knowledge on your betting or game development journey.