Category: Featured News

Gaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.

The latest addition to the company’s availability is in Spain, raising its number of E.U. countries to seven.

The increasingly popular mobile payments startup from Sweden, iZettle, has just announced that it is taking its first steps into Spain, which has boosted its availability in the European Union to include seven different countries.

The service provides small businesses with a way to receive credit card transactions over smartphones.

The company is already offering mobile payments options to small businesses in the United Kingdom, Sweden, and Germany. It has also brought Visa transactions to Finland, Norway, and Denmark as of November 2012. They were able to accomplish this goal following the settlement of an issue between the two companies that had been outstanding.

The mobile payments will be expanding to Spain with an eye on small and struggling businesses.

The expansion into Spain is meant to provide small business owners who “are hurting” with new mobile payments options, said an mcommerce news release by the company. At the moment, there is no subscription fee for the company’s services and there is no minimum monthly fee. Instead, it charges a flat 2.75 percent per transaction.

The service works for either Android or iOS devices, and the mobile payments are compatible with all of the major credit cards including Amex, Visa, and MasterCard. This places iZettle in direct competition with a number of other companies that are offering comparable services within the European small business marketplace.

For example, there is a German startup called Payleven that is providing mobile payments services for Germany, Spain, Poland, Italy, the Netherlands, and the United Kingdom. Another example is Elavon, which is also headquartered in Europe and has just recently expanded into Ireland as of October, after being active exclusively in the United Kingdom until then.

Among the most recent mobile payments companies to make its way into the European marketplace is a company from Holland called Adyen. It is similar to iZettle in that it functions on both iOS and Android, but it is designed for large retailers so that they can make a point of sale in any location that there is an employee, in order to reduce lineups at the checkout counters.