Mobile gaming continues to grow in China
Online gaming, especially in the mobile space, has been picking up momentum over the past year. More consumers are getting their hands on mobile devices, such as smart phones and tablets, leading them to participate in mobile gaming more actively. In China, the revenue that online gaming generates is expected to reach new highs. Analysys International, a research firm based in Beijing, has released a new report that predicts the growth of the online gaming sector in China.
Half of China’s mobile consumers play mobile games
Many of the mobile device owners in China make use of mobile gaming in one way or another. Most of these games allow players to connect to the Internet and socialize with their friends and other gamers. The social aspects of mobile gaming is one of the reasons these game applications have become popular with consumers. According to Analysys International, China’s mobile gaming industry has tapped into approximately half of the country’s mobile consumers, which has poised the industry for aggressive growth in the future.
Mobile gaming market to reach $11 billion in 2013
Analysys International predicts that China’s online gaming market will reach $11 billion in 2013, driven largely by mobile games. Browser games, a popular pastime for PC owners, are expected to become less prevalent as developers and consumers begin to focus more on mobile gaming. The country’s game industry has been making strides in further enthralling consumers in the world of mobile games. Developers are beginning to focus on introducing 3D elements into their online games.
Mobile games gaining ground all over the world
Online mobile gaming is not only becoming more popular in China. Consumers all over the world are responding well to mobile games of various types. Many enjoy the entertainment they receive from mobile gaming, while others use mobile games simply to pass the time. Whatever the case may be, the worldwide mobile gaming market is expected to see rapid growth in the near future.
Burberry begins evolving to appeal to mobile consumers
Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.
CEO looks to modernize tradition
Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.
Burberry embraces mobile commerce
One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.
Mobile commerce becoming the key to engage new generation of consumers
Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.
