Category: Featured News

Sony and WildTangent take aim at mobile games

| February 16, 2013

Sony Mobile GamesSony shows more interest in mobile games

Mobile games have become a major phenomenon and a hugely lucrative sector for the game industry. The proliferation of mobile devices has secured mobile games as a major part of the lives of consumers. Many people enjoy these applications because of the entertainment they provide, and many independent developers have found significant success in focusing almost exclusively on the mobile space. Sony, which boasts of a very strong presence in the game industry, has seen the promise that can be found in mobile games and is looking to take advantage of it.

New app store launched by Sony and WildTangent

Sony has teamed with WildTangent, an online game network based in the U.S., to launch a new online store for mobile games and applications. The new store will offer mobile games for Sony’s Xperia smart phones. WildTangent games will also come pre-installed on all new Sony laptops. The new application store can be roughly compared to Google Play or Apple’s App Store, but will not have the extensive portfolio of these two platforms.

New app store could have ties to Playstation 4

The new store is expected to open within the coming weeks to and will help expand the availability of mobile games on Sony mobile devices. There are rumors within the game industry that Sony’s new venture could have ties with the companies forthcoming Playstation 4 console. Sony is scheduled to make a major announced on February 20, which is expected to be an official reveal of the highly anticipated console.

Playstation 4 expected to have strong mobile elements

Rumors suggest that the Playstation 4 will have strong mobile elements. This is due to the aggressive interest Sony has been showing in mobile gaming lately. The company believes that mobile games are on their way to dominating the game industry and has been positioning itself to ensure that it is not left behind as gamers become more mobile. Whether the company’s new venture is tied to the Playstation 4 is not certain, but it is also not unlikely.

Getonic embraces mobile commerce with new funding

| February 16, 2013

Mobile Commerce Getonic FundingFunding will help company expand interests in mobile commerce

Getonic, an Israeli startup that develops solutions for small businesses that are interested in selling products through social networks, has announced the completion of its latest round of funding. The company has received $1.3 million in total funding, which it plans to use to expand business globally. Because of the growing interest surrounding mobile marketing and mobile commerce, Getonic expects to see very promising results in 2013 as more businesses seek to engage consumers through social media.g

Social media plays a big role in the evolution of commerce

There are a wide variety of startups that are trying to help companies engage mobile consumers. Many of these companies adopt a very specific focus on mobile commerce services, enabling businesses to facilitate mobile payments in an efficient and comprehensive manner. There are few platforms that take social media into account, despite how important sites like Facebook and Twitter are to consumers today. Getonic has not had a singular focus on the mobile space, but the funding it has received will help it expand its mobile business more aggressively.

Getonic adopts stronger stance on mobile

Getonic offers companies a way to monetize their business through social channels. The company’s social shops, as they are called, act as small virtual stores that sell individual products to consumers on social networking sites. As Getonic begins to focus more on the mobile space, these social stores will become more accommodating of mobile commerce, allowing consumers to make purchases using nothing more than their smart phones or tablets.

Company looks to expand beyond Facebook

Getonic is able to process payments through its use of PayPal. PayPal itself offers mobile commerce services to businesses, allowing them to accept transactions from a mobile device. Since 2010, Getonic has had a strong focus on Facebook, but the company is beginning to expand its focus to other social networks, such as Twitter. Whether such networks will be conducive of mobile commerce has yet to be seen.