Author: Stephen

Mobile payments app aims to end hunger

| April 23, 2015

Full Society launches campaign to fund development of new application

Full Society, a technology firm, has launched a crowdfunding campaign to finance the final stages of development of its mobile payments application. The app is meant to make it easier for consumers to use their mobile devices to pay for goods and services. The Full Society platform is focused on the restaurant sector and is designed to eliminate the wait time associated with paying bills at restaurants or bars.

App will make it easier for consumers to pay at restaurants and bars

The platform is also designed with a philanthropic angle. Using Full Society, consumers will be able to donate to charities that have the purpose of ending hunger in various parts of the world. These donations can be given in a single transaction, in a similar fashion to how tips are given to servers. According to Full Society CEO Paige Cantlin, restaurant-goers often donate to charities around the holiday season. Full Society is meant to provide consumers with a way to make donations as often as they please when they are dining out.

Convenient services continue to lead to mobile payments growth

Mobile Payments - HungerConvenience has made mobile payments popular. Consumers using payment platforms can avoid lines in crowded stores and quickly make payments for meals in restaurants. This convenience is something that mobile payments firms have worked to maintain and enhance. Some platforms allow consumers to submit orders to restaurants and pay for these orders before even arriving at a store. This aspect of mobile payments is growing more popular among consumers that like to visit restaurants.

Full Society wants to address the hunger problem in the United States

Full Society believes that its new mobile payments application will help solve the hunger issue in the United States. Currently nearly 46 million people in the country struggle with a lack of food, 12 million of which are children. Two charities devoted to fighting hunger have partnered with Full Society to address this issue: Helping Up mission and Paul’s Place.

Branding Brand wins top ranking as a mobile commerce platform

| April 21, 2015

Branding Brand continues to be favored among merchants in the mobile space

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base. The company presents itself as a “Brand to Everywhere” platform that allows merchants to connect with consumers wherever they may be. Among the services that the company offers is mobile website support and analytics concerning mobile commerce trends.

Company offers popular services to merchants

Branding Brand has become one of the most successful mobile commerce platforms, and has been ranked in the top position of the Internet Retailer Top 500 Guide for four years in a row. More than 200 major brands use the services that the company provides, and these businesses have noted success in engaging mobile consumers in a more effective manner. Branding Brand is expected to continue gaining momentum among merchants in the coming years, especially as more consumers begin to use their mobile devices to purchase products online and in physical stores.

Consumers are becoming more involved in mobile commerce

Mobile Commerce - ConsumerMobile commerce has become popular because of its convenience. Mobile shopping services have made it easier for consumers to shop for and purchase products with their smartphones and tablets and people now how the ability to use their devices to purchase products at any time of day, wherever they may be. Companies like Branding Brand are becoming more important to the retail industry, as retailers are beginning to feel pressure to accommodate the needs of mobile consumers, offering them services that allow them to create enjoyable mobile shopping experiences.

Competition in the mobile space will increase in the coming years

Branding Brand has managed to beat out competition from other companies, but this competition is expected to become more fierce in the coming years. New startups are bringing innovative services into the mobile commerce space, which are beginning to attract a great deal of attention from retailers. These startups could eventually establish a dominant position in the mobile world, but only time will tell whether or not they manage to retain the loyalty and support of mobile consumers.