Author: Stephen

Alibaba is helping change mobile commerce in China

| August 6, 2015

Mobile industry is experiencing evolution with the help of companies like Alibaba

China’s mobile industry is beginning to evolve, largely due to Alibaba users that have become very interested in the concept of mobile commerce. Consumers throughout the country are moving away from traditional computers, favoring their mobile devices when it comes to shopping, researching, and purchasing products they are interested in. Alibaba has been known to take advantage of emerging market trends in order to find success and this is why the company has become heavily involved in the mobile commerce space.

Report highlights the growth of mobile commerce in China

A recent report from eMarketer showed that mobile commerce in China is growing, and Alibaba is playing a major role in this growth. The company has invested quite heavily in the mobile space, looking to encourage consumers to use their mobile devices to purchase products online and in physical stores. As such, Alibaba customers have become more heavily involved in mobile commerce. They have also been exposing new people to the concept of mobile commerce by showing them how easy it is to shop online with a smartphone or tablet.

Alipay drives the growth of China’s mobile commerce market

Mobile Commerce in ChinaOne of the driving factors of Alibaba’s continued success in the mobile commerce space is its Alipay platform. The platform is the most well known mobile payments service in China, with millions of people using the service to pay for products both online and off. Alipay has also fostered excitement among consumers regarding new retail trends. More retailers are beginning to focus on the mobile space, which means that they are showing more support for mobile payments being made through services like Alipay.

Companies are growing more mobile-centric

As consumers become more interested in mobile commerce, China’s mobile industry is expected to experience a significant shift. More companies are expected to become more mobile-centric in order to meet the needs of consumers. This trend is already being seen in the retail industry, where several companies have embraced mobile commerce as a way to effectively engage a new generation of consumers with smartphones.

ING brings more security to mobile payments with voice recognition

| August 4, 2015

ING introduces new feature for its banking app that will make mobile payments more convenient

Dutch bank ING has introduced a new service that will allow its customers to make mobile payments using their voices. The service is being incorporated into its mobile banking application and is meant to serve as a more convenient way to make payments without having to enter a password. The service is designed to highlight the convenient nature of mobile payments, which are becoming more popular in the Netherlands as well as other parts of the world.

Voice activation will bring more security to banking app

ING customers can use the new feature of their mobile banking application to speak a short phrase, which will be used to activate a mobile transaction. Users will pre-record the phrase for the application and this phrase will be stored as a file on their mobile device. ING believes that voice activation will add another layer of security to mobile payments, as a person’s voice can be as unique as their fingerprint. This is due to differences in vocal cavities and how different mouth movements can affect the sound of the voice.

Speech recognition is becoming more popular in the mobile commerce space

ING Bank - Mobile PaymentsNuance, a biometric company, is providing the speech-recognition technology that ING is using for the new service. Similar technology is used by several other organizations in order to determine the identity of consumers. The U.S. government, for instance, use speech recognition technology in cases where agencies are handling tax issues. This technology is largely used to reduce the prevalence of fraud and has been relatively successful in doing so in recent years.

Biometric technology could help mobile commerce appeal to consumers

Making mobile payments more secure has become a major priority for banks around the world. These banks have become heavily involved in the mobile commerce space, but consumers have voiced their concerns regarding their financial information. Biometric technology is expected to put many of these concerns to rest, which may make mobile payments significantly more attractive to consumers throughout the world.