Author: Stephen

Unbound Commerce posts results of Cyber Monday

| December 7, 2012

 

Unbound Commerce sees major success through mobile commerce

Unbound Commerce, a leadcyber monday resultsing mobile commerce service provider, has released the results of its research concerning the impact of Cyber Monday on aggregate mobile commerce transactions. Cyber Monday helped prove the viability and reach of mobile commerce, helping retailers engage mobile consumers in a dynamic way that yielded impressive results. The report from Unbound Commerce provides further validation of the capabilities of mobile commerce, highlighting the level of mobile transactions that were made on one of the most important days of the year for the retail industry.

Mobile commerce platform sees major boost in activity on Cyber Monday

Unbound Commerce offers retailers an integrated platform that allows them to facilitate payments via a mobile device. According to the report, retailers that were using the Unbound Commerce platform saw a 410% increase in traffic. The report shows that the number of mobile sales that were made this year were 311% higher than what they had been on Cyber Monday in 2011.Traffic to mobile sites provided by Unbound Commerce also jumped some 59% on Cyber Monday this year.

Mobile traffic and sales skyrocket during holiday shopping

Unbound Commerce saw a major uptick in visits to sites within its network as consumers made use of their mobile devices to purchase products online. Indeed, a record number of consumers made use of their mobile device to shop during Cyber Monday, making the holiday shopping event the single most prolific display of the power of mobile commerce in history. Unbound Commerce suggests that mobile commerce is finally moving from the fringes of the retail industry and is quickly becoming a very significant part of business.

Retail industry may be convinced of viability of mobile commerce

The Thanksgiving shopping weekend was a major success in terms of mobile commerce. Retailers saw record numbers of sales and visits from mobile consumers across a wide variety of channels. The strong showing of mobile commerce during the shopping weekend is likely to have a ripple effect throughout the retail industry. That is to say that the industry may now have enough evidence to take mobile commerce much more seriously.

comScore report highlights the performance of mobile commerce

| December 4, 2012

 

comScore releases final report on holiday shopping weekend

comScore has released its final repMobile Commerce Thanksgiving Shopping Reportort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.

More than $2.86 billion in sales recorded this year

According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.

$750 million in mobile sales

Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.

More retailers expected to show interest in mobile commerce

Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.