Author: Stephen

Gaiam launches new e-commerce and mobile commerce sites

| December 21, 2012

New Mobile Commerce Site LaunchedGaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.

Mobile marketing frustrates consumers with misclicks

| December 19, 2012

Mobile Marketing Consumer FrustrationAccidental ad clicks seen throughout mobile marketing

Mobile marketing has become a very important aspect of the business world. With smart phone penetration so high among consumers, companies interested in reaching out to a broad audience must find ways to engage mobile consumers. Thus, mobile marketing initiatives are quickly being formulated by companies that realize the potential benefits of appealing to mobile consumers. Google is one of these companies, but the technology giant has been seeing complaints regarding in-application advertisements that could be causing consumers some problems.

In-app ads are common in the mobile space

In-app advertisements are a common way for app developers to generate revenue, especially those that specialize in developing free applications. Developers often sell empty space in applications to advertisers. Most of these ads are designed to be somewhat discreet, or at least out of the way of an application’s primary content. Google suggests, however, that a growing number of people are accidentally clicking these advertisements. While unintentional clicking may be a small problem for some people, mobile advertisements, especially those found in applications, often collect information from a mobile device upon consumer engagement.

Google takes steps to cut down on misclicks

Google is taking steps to curb accidental clicking in mobile marketing through the introduction of a new service for all Android smart phones. This service is meant to confirm all clicks that are made on in-app advertisements. With the new service, when a consumer click on an advertisement, their smart phone will ask if they truly want to follow the ad. If confirmed, the advertisement will play out as designed. Google does not expect that the new service will have any negative impact on mobile marketing campaigns.

New Google service may help mobile marketing

Mobile marketing is a popular way to get in touch with a new generation of consumer, but consumers are often agitated by accidental clicks. Curbing consumer frustration may actually help improve the acceptance of mobile marketing among consumers and help advertisers achieve more accurate analytic data that could help them craft better campaigns in the future.