Author: Stephen

Mozilla sets sights on mobile payments

| April 9, 2013

Firefox Mobile PaymentsMozilla aims to incorporate mobile payments into Firefox OS

Mozilla, a software development organization, recently announced the development of a mobile operating system called Firefox OS, after the organization’s popular web browser. The operating system is being billed as the next step in the evolution of mobile Internet, providing consumers with more diversity in the mobile space as well as access to the services and features that Mozilla has become well known for. This week, Mozilla announced that it is designing a feature for the operating system that could make mobile payments possible for the Firefox OS.

Mobile commerce service based on Google Wallet

Mozilla is currently working on a JavaScript API that is based closely on the Google Wallet. This would make it possible for mobile devices equipped with Firefox OS to conduct mobile payments, something that has been growing increasingly popular among consumers. Google Wallet has managed to capture the interest of consumers and financial organizations all over the world and Mozilla is eager to find the same success in its own approach to the competitive field of mobile commerce.

Service will allow consumers to make payments from their mobile device

The feature would allow users to manage multiple payment accounts and use these accounts to purchase products through a simple authentication process. Mozilla claims that security is one of its key focuses when it comes to mobile payments and the organization is taking steps to ensure that the financial information associated with its services is well protected. Mozilla believes that mobile payments will be a significant part of the Internet in the future and is moving to ensure that it can establish a stronger foothold in this sector before that future becomes a reality.

Mozilla expected to see staunch competition in mobile commerce field

Mozilla is one among a vast multitude of companies and organizations emerging into the already crowded field of mobile commerce. Like others, Mozilla is expected to face significant challenges in adoption and promoting mobile payments, especially if the organization seeks to generate revenue from offering mobile commerce services. Consumers have shown that they are willing to purchase products from their mobile device, but whether they will be enthusiastic about paying an additional fee to do so is not certain.

New mobile commerce trial launched in the UK

| April 8, 2013

Marks & Spencer Mobile CommerceM&S launched pilot project focused on mobile commerce

British retailer Marks & Spencer (M&S) has taken interest in the concept of mobile payments. The retailer is gearing to launch a new pilot program in order to make mobile payments possible among its consumer base. The program is centered around a mobile application that will facilitate transactions made from a consumer’s smartphone. This program is primarily focused on the retailer’s line of coffee shops and will enable customers to take advantage of a new form of commerce that they too have been growing increasingly interested in.

Retailers begin responding to demands from consumers

Mobile commerce is becoming more common throughout the United Kingdom’s retail sector. Retailers throughout the country are beginning to see mobile commerce as a very lucrative and favorable venture, especially as more consumers rely more heavily on their mobile devices. Many of these consumers have begun to show strong favor for mobile commerce because of the convenience it represents, while others are attracted to it because of its novelty. Many retailers expect that mobile commerce will eventually become the most prolific form of commerce in the world.

M&S Digital Lab and Paddle develop new mobile commerce application

M&S has set its sights on mobile commerce in order to address customer experience. In February, the retailer launched its Digital Lab division, which is focused on using and developing technology to make the shopping experience more enjoyable for customers. The M&S Digital Lab had help building its mobile commerce application from Paddle, a technology start-up based in London.

Retail industry looking to establish a future in mobile payments

Mobile commerce was once rare in the retail industry, with many retailers showing concern for the security of mobile payments. As consumers became more comfortable with shopping for and purchasing products on their mobile devices, retailers began to grow more accepting of the concept. Now mobile commerce is on the verge of sparking a revolution in the way people pay for what they are interested in, and the retail industry is keen to not be left out of this growing trend.