Author: Stephen

Mobile games represent 31% of all app downloads worldwide

| November 5, 2013

Mobile games continue to show impressive growth

Mobile games are beginning to play a larger role in the lives of people around the world. Mobile analytics firm Distimo and mobile commerce firm MEF have released a new report concerning the trends that have emerged worldwide concerning the use of mobile application. The report shows that mobile games have come to represent a significant percentage of all application downloads. These games also make up the majority of the revenue that the applications sector is responsible for.

Games account for majority of app revenue

According to the report, mobile games represent 31% of all application downloads around the world. While this may seem like a small share of the given market, these games also represent 71% of the total revenue of Apple’s App Store and 89% of the revenue of Google Play. Many mobile games are free to play, but include in-game purchases that allow users to spend money to unlock additional content. Much of the revenue that these games produce come from these purchases.

Mobile Games - AppsFreemium model proves lucrative for developers and publishers

Approximately 7% of the revenue that mobile games are responsible for comes from actually purchasing a game. The so called “freemium” model, whereby games can be acquired for free but additional features must be purchased through small transactions, is the most lucrative model for mobile developers currently. Mobile games have come to represent one of the most lucrative sectors for the game industry as a whole and a growing number of prominent developers and publishers are beginning to take the mobile space more seriously as a result.

Mobile games likely to continue gaining momentum around the world

Mobile games are expected to continue seeing strong growth throughout the world, especially as these games begin making their way to emerging markets in Africa and Asia. China is currently home to one of the most robust mobile gaming markets in the world, with thousands of games being produced on a daily basis throughout the country.

Mobile commerce gains strong momentum in the Netherlands

| October 31, 2013

Mobile commerce is favorable for Dutch consumers

Mobile commerce in the Netherlands has begun to gain significant traction. Dutch consumers have become quite enamored with the concept of mobile commerce, largely due to their growing reliance on smartphones and tablets. Consumers are beginning to shop more through their mobile devices, thus leading to an increase in the demand for comprehensive mobile payments services. A new study released by Blauw Research highlights the growth that momentum that mobile commerce has gained among Dutch consumers.

Mobile sales grow 67% in first half of the year

According to the study, mobile commerce in the Netherlands grew by 67% during the first half of this year. Dutch e-commerce is valued at approximately $550 million and mobile sales accounted for 11% of this value. This growth is expected to maintain its momentum well into the future, powered by more consumers putting a greater deal of value on their mobile devices and the mobile-centric services that they use.

Netherlands Mobile Commerce GrowthTablets favored over smartphones

The study shows that tablets are beating smartphones in terms of mobile sales in the Netherlands. Consumers appear to favor tablets because they provide a better shopping experience. Their larger screens enable more convenient navigation and more websites are optimized for tablet use over smartphone use. Notably, 80% of mobile sales, even those made from tablets, were made by consumers at home rather than in physical stores or while outside.

$1 billion in sales expected by the end of 2013

The study predicts that more than 3 million mobile shoppers will be recorded in the Netherlands during the second half of 2013. By the end of the year, mobile commerce sales are expected to reach more than $1 billion. The holiday season is likely to augment these predictions to some degree, especially as consumers begin considering mobile shopping more convenient than other forms of shopping that they have been conducting for the past several years.