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Mobile payments partnership made as PayPal and NCR join forces

Rebecca | January 17, 2013

The new service that could result may give a considerable advantage over competition like Square.

Two of the largest players in mobile payments – PayPal and NCR – have just announced that they will be working together in a major new deal that may help to create a significant advantage for themselves within this marketplace.

This should help PayPal to gain a notable edge when compared to its competition.

This could be unwelcome news for Square, which is the primary competition within that sector. The assistance of the point of sale company, NCR, could give PayPal a great deal of additional weight. The agreement will bring mobile payments from PayPal into the apps and services from NCR that are commonly used by retailers and restaurants.

It will begin by simply adding a PayPal mobile payments checkout option within NCR’s Pay application.

This will provide restaurant patrons with the opportunity to use their smartphones to use PayPal to pay for their meals. However, the services will expand from there over time. Soon, there will be a PayPal dining experience in which it will be able to use its own mobile payments apps whenever a customer checks in at a participating NCR location.

Though this may sound like a light deal at first – particularly as PayPal has already recently announced that there are 23 retailers currently using its own point of sale solutions – this could end up being one of the mobile payments company’s most important developments as it seeks to lead its industry. NCR is not in any way new, having been established 128 years ago. It currently powers the POS for half of all of the major retail chains, as well as 38 percent of the leading 100 American restaurants. This will provide PayPal with a tremendous amount of reach as they gain access to millions of customers through NCR.

That said, NCR isn’t working exclusively with PayPal for mobile payments. It has also created a deal with Google Wallet and has indicated that it is available for agreements with other providers, as well.

Beyond mobile payments, the PayPal and NCR deal will also give consumers access to special offers, coupons, and other types of discount deals, starting in gas stations, restaurants, and small convenience stores, and broadening from there.

Augmented reality toys from Disney may be jumping the gun

Rebecca | January 14, 2013

While there is some promise behind these high tech products, many believe the concept is lacking.

Disney has announced a line of augmented reality toys that allow a child to view the object through a smartphone or tablet in order to watch a favorite character interact with the item, but many reviews have indicated that the technology may not quite be adequately developed to provide the magical experience with which the company is typically associated.

Though there are some strengths to the idea, critics are calling it gimmicky and confusing.

Is augmented reality ready for the type of play experience that Disney is hoping to achieve? The products have been geared toward a very young demographic, in order to allow them to both play with the toys and watch their favorite characters do the same, with a certain level of interaction, as well.

However, many wonder if this type of augmented reality product is being released too soon for the tech.

It may be that the concept itself has not been fully developed in order to allow for the ideal level of interaction and, therefore, value to be obtained in this type of product. While those who are in favor of the toys feels that it adds an added element of fun and magic, critics wonder why a child should have to set the toy aside and watch a character play with it, instead of actually using the object him or herself.

At the same time, they augmented reality feature of the toys does offer an added experience, not only through the fun of watching a favorite character magically appear to play with the toy, but the animated characters also encourage the child to participate through song and interactive games.

Though the concept may be somewhat basic, it is still applying a great deal of fascinating technology that remains in its infancy in terms of consumer involvement. As adults seem divided, it appears that it will need to be the children who decide whether or not the effort was worthwhile.

The toys themselves were created and manufactured by a licensee called Jakks. They worked together with NantWorks, which is a company that uses augmented reality primarily for Disney developing and advertising.