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NFC technology based mobile payments system piloted in Brazil

Rebecca | February 4, 2013

TIM, a Brazilian carrier, has announced that it is beginning the new program using near field communication.

Wireless carrier from Brazil, TIM, has just revealed that it is launching a mobile payment pilot service that will be based on NFC technology in order to test the effectiveness within the region.

The program is running as a part of a partnership with Banco Itaú, a bank in Brazil.

It is also working with MasterCard, in addition to Redecard (a point of sale manufacturer) and Gemalto, which is a digital security provider. This joint venture pilot project will include a small beta testing group as well as the participation of 100 Rio de Janeiro and São Paolo restaurants.

The carrier has explained that they wish to learn more about the use and behaviors around NFC technology.

This pilot will help them to get to know the way that consumers wish to use NFC technology, what their expectations may be and how it works for restaurants. It will also provide the opportunity to train their employees internally and observe the type of challenges that they may expect as a result of a more extensive rollout.

Based on the results that they experience due throughout the length of the pilot program, TIM has said that it is considering expanding the use of NFC technology enabled mobile payments. This could mean that if the program is successful, the nearly 70 million subscribers at that company will have access to the service as soon as the second half of this year.

According to the TIM Brazil CMO, Roger Solé, “TIM has innovation as a strategic pillar and, once again, comes out ahead with the test of a technology that promises to be an important evolution of mobile. This partnership with Itau and our quest to evaluate the NFC model demonstrates our concern to offer solutions that bring more convenience to customers.”

The NFC technology enabled credit cards will be MasterCard branded. These will be used by the few participants in the pilot program. The over-the air account provisioning will be supplied by Gemalto. They will also be providing their well respected services management solutions. MasterCard PayPass tech will be used for making payments at the restaurant points of sale.

M-commerce technology news has brought Fandango and Siri together

Rebecca | February 1, 2013

The Apple voice controlled service has been linked to movie times and locations as well as ticket selling.

The latest surprise technology news from Apple Inc. has included a new feature for moviegoers, as the latest iOS operating system (version 6.1) has included a new connection between Siri and the Fandango m-commerce app.

When asking about movies currently playing in the theater, Siri displays show times and nearby theaters.

Apple mobile device users with Siri voice technology personal assistant will be able to ask about the latest movies that are playing so that they can receive information about the films and local theaters that are playing them. Should they wish to purchase their tickets, they can do so through Fandango’s online ticket seller m-commerce app.

The Fandango m-commerce application is opened directly by Siri so that the tickets can be purchased.

If the app is not yet installed on the Apple device, the user will be prompted by Siri to perform the download so that the tickets can be purchased through m-commerce. The tickets can be purchased in a paperless way and stored within the Passbook mobile wallet. That produces a QR code which can be displayed to the ticket takers on the mobile device screen, and then scanned to allow entry.

According to the Fandango president, Paul Yanover, “Fandango is committed to innovating across all platforms and helping shape the future of moviegoing.” He added that “With this new Siri feature, movie fans can quickly and easily discover the nearest theaters, find the most convenient showtimes, and buy tickets through Fandango to help make movie night perfect.”

What is not yet known is whether or not there is financial benefit provided to Apple out of this partnership with Fandango. The company has been asked whether it is taking a percentage of the Siri generated movie ticket sales, for instance. However, both Fandango and Apple have not provided any answers or information on the financial nature of the relationship.

Fandango did release a statement by way of their vice president of mobile strategy, Mark Young, in terms of the m-commerce connection with Apple. He stated that “We have been working closely with Apple since our first iPhone app in 2009.” Young later added that “…given the popularity of Apple devices, the iPhone and iPad are certainly a top priority for Fandango”