The prototypes for the devices that are enabled with these chips are expected to be released this year.
The Wii U GamePad already includes a function that is enabled with NFC technology, but most users aren’t even aware of it, as it is not extensively discussed on any level, except among developers and intense gamers who talk on the internst.
This is because it isn’t yet used for anything, at the moment.
Even Skylanders, which is shipped with its own reader for NFC technology, does not use it for any purpose. That said, even though it is coming to the forefront once again, most of the purposes for its use have not yet been finalized.
When discussing the topic with investors, Satoru Iwata, the CEO, said the NFC technology plans were not yet concrete.
Iwata said that there are two primary branches of ideas being considered by Nintendo for the use of NFC technology. The first is for toys in the style of Skylanders. The second is to be able to read credit cards so that purchases and payments can be made through the Wii U devices.
As a for instance of the first type of use for the NFC technology, Iwata said “For example, we can create cards and figurines with NFC and design our video games to work in conjunction with them.” He also stated that “Also, an increasing number of arcade games are utilizing IC cards which can read and write data in order to record users’ scores and it is possible for Wii U games to connect with them.”
There are a number of different developers who are working with Nintendo on this type of idea. Iwata said that by the end of 2013, it is likely that there will be something more finalized to show for it, and that some more solid examples will become available. As of yet, however, it appears that the company remains in the concept phase.
Other possible uses for NFC technology that have previously been mentioned by Nintendo include payment cards. In theory, this would make it possible to use an e-money card and either wave it over the device or tap it in order to make a mobile payment.
The latest mobile marketing efforts from the social networking giant could include location tracking.
Sources with knowledge in the areas have revealed that Facebook currently has a team developing a smartphone geolocation app that will track user locations in order to help to boost the effectiveness and relevance of the social media experience on those devices.
The app is currently believed to be slated for a mid-March release for more than a billion users.
According to the sources – who have opted to remain unnamed as the company has yet to release the details of this geolocation project to the public – the main purpose of the app is to allow its users to be able to find friends who are nearby. Regardless of whether or not the app is actually open on the handset, it will still collect data for this and other purposes that are relevant to the application.
This geolocation app is only one of many features that Facebook is continually adding to its mobile experience.
The company may also be using the geolocation data that it receives through the app to be able to enhance the profitability of its mobile marketing efforts – which it has announced will be a primary goal for 2013. This would allow it to gain access to a tremendous amount of user location information, as there are currently over one billion people who use their mobile devices to access their Facebook accounts.
The geolocation information that will be gathered will present a considerable mobile marketing opportunity for the social network, as it will be able to sell ads based on the daily habits and the whereabouts of the app users. This could prove to be highly appealing to many companies who are seeking just this sort of opportunity to take advantage of the high tech benefits that m-commerce has to offer.
At the same time, many consumers and privacy advocates have already been raising concerns about the way that the company manages the personal data that it collects and this may only incense them further. They are not alone in their doubts of the social network’s management and protection of sensitive data, as it has also received the scrutiny of European and American regulators.
Facebook is not alone in this type of geolocation initiative, as both Google Inc. and Apple Inc. have already both created and implemented their own versions of location tracking.
