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Augmented reality will be key to smart glasses success

Rebecca | April 30, 2013

Research has shown that these wearable devices will rely on true AR technology to succeed.

According to IHS, the market watcher firm, for Google Glass and other “smart glass” wearable devices to be able to succeed, they will need to be able to provide strong augmented reality experiences.

IHS feels that without AR technology, these devices will fail to achieve mainstream adoption.

They also pointed out that in order to achieve such widespread popularity, they will need to be able to become “true augmented systems” . IHS cautioned organizations making augmented reality glasses that unless application adopters discover new ways to present the wearer with useful and relevant information within their line of sight, then the devices will be little more than a camera that can be worn.

The firm feels the augmented reality information must be “safely and easily integrated into casual use”.

Within IHS’s statement it used Google as an example of the progress of the augmented reality glasses market. It spotlighted the search engine giant’s drive for its Glass project, which has focused primarily on the ability of the device to record video. This was recently demoed using a creative skydiving exercise. Augmented Reality Key to success

According to IHS senior analyst, Theo Ahadome, “The true success of Glass will be when it can provide some information to users not apparent when viewing people, places or things.” He also stated that “This information may include live updates for travel, location reviews and recommendations, nutritional information and matching personal preferences, and previous encounters to aid decision making.”

The firm identified two potential futures for the augmented reality glasses market. They feel that if marketers don’t use the full potential of AR, then there will be 1 million of the devices being shipped by 2016. This scenario would be catastrophic for Google, which is predicting that its own device will become available in 2014. Should that occur, the firm said that this number will rise to 10 million.

In 2012, there were 50,000 augmented reality glasses shipped. This should increase to 124,000 by the end of this year, as developers build their demand for the technology.

Mobile marketing is providing small businesses with improved opportunities

Rebecca | April 27, 2013

Shops are finding empowerment in the ability to advertise and promote through consumer smartphones.

Double Linx has just released a new report that has pointed out that mobile marketing is providing small businesses with the opportunity to experience much faster growth than they have without it.

This point was underscored in the study when it occurred over the use of top social media channels.

The report suggested that if a business fails to take steps into mobile marketing, its potential may not be as great. The reason is that there will be an entire world of Facebook, Google+ and Twitter fans that may not be reached at all, even when they are each holding a device that could be used to communicate with them all at any given time.

The report says that 80 percent of small businesses who use mobile marketing see new business growth.

The publication drew attention to the results of a Web.com Group study that indicated that four out of every five small businesses employing mobile marketing techniques have also experienced increases in the levels of their new business. This is similar to the findings that have been produced by IDC, which have suggested that Facebook is holding its position as one of the leading three purposes for which consumers use their smartphones.

Similarly, over 70 percent of all of the people from the IDC survey had used Facebook that day. The majority of them used their devices to access the social network several times per day.

The Double Linx report said that “The results have surprised some given the sheer volume of use the networking site has, and indicates that the group of Facebook users provides a huge growth opportunity for a wide array of businesses who have the savvy to utilize the survive properly.” It went on to say that the number that go on to take advantage of this mobile marketing opportunity above and beyond the basics and take off above that point will be the ones that will see the largest growth in their business demographic.

They pointed out that mobile marketing will become a central part of the success of the businesses that use it.