Author: Rebecca

The new design for the mobile site has allowed the company’s sales to skyrocket.

The online retailer known as Skinny Ties has just made an important case of itself in the defense of the importance of providing a solid m-commerce experience.

The company’s new mobile website design technique has allowed their sales to spike skywards.

This wasn’t simply a random success. The creation of the m-commerce website was the result of a year of planning, designing, decision making, and creation. The new responsive website was first launched in October of last year. It is one of many companies that are now taking the plunge to appeal to mobile shoppers.

Its m-commerce website design uses a single code base to display the site in a custom screen fit.

The responsive design is meant to be an alternative to creating a site that is exclusive to m-commerce on either smartphones or tablets. Instead, the site displays itself appropriately based on the specific screen size of the user’s device.

The responsive m-commerce site’s performance has been showing that it was well worth the effort and the wait by the company. Skinny Ties has been watching the payoff roll in ever since its new website was implemented. During the span of time from October 2012 to March 2013 (when compared to the same span of time, a year beforehand), the Skinny Ties website saw an increase in transactions by 57 percent. Furthermore, it saw 78 percent more units sold, and the order value rose by 21 percent.

At the same time, the sales specifically through each of the various channels also rose. Over laptop and desktop computers, sales rose by 77 percent. On the m-commerce side, smartphones and tablets saw a 211 percent growth in sales. Revenue over Android devices was up by 187 percent, and sales through iPads increased by 224 percent, with iPhones breaking the rest of the records with increases in sales by 473 percent.

Following the change in the m-commerce site, every aspect of sales and transactions has been rising in a very positive direction, showing that the effort that went into the change will have been well worth it.

The hope is that ereading will receive some attention and more people will give it a try.

Kobo has just announced the creation of game that uses augmented reality in order to promote ereading, which is an appropriate theme considering that this is the central purpose of the device.

The game is the first of its kind for the device and is meant to specifically promote an upcoming book.

The augmented reality mobile gaming experience is called The Descent. The inspiration for the experience is from Dante’s Inferno, as well as from additional authors. This includes Dan Brown and his upcoming book release which will be entitled Inferno, as well as J.F. Penn, and the self-published works of that author. The books that have been created by Penn were themed on a basis of the nine circles of hell and Dante’s Inferno.

This unique augmented reality promotion is meant to draw attention to the books and ereading as a whole.

The promotion that is complimented by the augmented reality game is meant to encourage readers to download two of Penn’s ebooks, for free, so that they can read their digital copies. These two books are Kobo exclusives and are entitled Sins of Violence and Sins of Temptation.

The books must be read in order to obtain clues for the online augmented reality game, so it is not only meant to encourage the download of the books, but it is also meant to have readers actually read the ebook versions on their Kobo ereaders.

This augmented reality marketing promotion is meant to be an advertising campaign for Penn, as well, who could stand to benefit from it if the books turn out to be popular. While the first two books are free, there will be a third book in the series that will be released in September. That book will be called Sins of Treachery.

Moreover, readers have even more encouragement to play the augmented reality game and read the books in order to arrive at the end, as the first player to make it as far as the game’s final step will receive a $5,000 award, in addition to an ereader device that has been autographed by Dan Brown.

The promotion with the augmented reality game will be a short one, as it is running only through May 14th, at which time the Dan Brown book will be available for sale.