Author: Rebecca

Even though it faced some financial setbacks, the program is still predicted to be ready in time for launch.

According to the latest reports from the Budapest Business Journal regarding the mobile payments system that is to be implemented across Hungary, it is still planning to be ready on time.

The predicted fall launch of the system is still set to be met by the creators of the national program.

Despite the fact that the mobile payments system faced issues regarding the loans that were supposed to pay for the development of the network, the creators were able to overcome the problems and still plan to meet their deadlines. This will be a considerable feat for those teams who have experienced a number of time setbacks and delays, but who are moving forward at full speed to put themselves back on track.

The mobile payments system for Hungary was first announced earlier in 2013 to be ready by fall.

The mobile payments system will be operated by Nemzeti Mobilfizetési, which is owned by the state, and which has been facing a number of sizeable funding challenges in order to cover the costs of the project. Just recently, it was denied a loan of $3.52 million (HUF 800 million) from the Public Procurement Arbitration Board in Hungary. Though these funds were believed to have been vital to its ability to continue and to complete its work on time, it still believes that it will be able to make its deadlines.

A statement that was released by Nemzeti Mobilfizetési has explained that the development that is required in order to expand the mobile payments system will be starting, as scheduled, before the end of this month, and that it will continue forward so that it will be ready for its predicted start date in September 2013.

The purpose of the Hungarian mobile payments system is to be able to create a standardized program across the entire country. It will offer this type of transaction for making purchases such as transit and transportation tickets, motorway stickers, parking fees, and other similar purchases. It is expected that the complete system will be ready to roll out between 2014 and 2017.

The retailer expects that its mobile sales will increase beyond 50 percent with its new iPad app.

The flash sale, members only online retailer, Jackthreads, has already been reporting considerable successes over the mobile channel in terms of its sales, and is now sending its expectations sky high as it focuses on tablet commerce through its new iPad app.

The company already boast 4 million members, made up primarily of younger men.

Those customers have eagerly downloaded the smartphone apps for iPhone and Android over 2 million times, says the company. Now, it has expanded its application offerings by creating a tablet commerce app available for iPad users who would prefer to shop for products using a larger screen than smartphones.

The tablet commerce app complements the smartphone applications and the mobile website.

Currently, the company is reporting that 40 percent of its sales are generated through the use of smartphones through its app and m-commerce website. It now believes that its tablet commerce experience – through the launch of the iPad app – will be tremendously popular and will drive the mobile figure up to a full 50 percent or more.

Using the tablet commerce application will allow the company’s members to be able to swipe and browse through approximately 1,000 different brands and themed shops. The design of the iPad app picks up from the original layout that the company has been using for smartphones, and goes from there.

Jackthreads does have reason to have such high expectations for its tablet commerce experience through the new app. At the moment, approximately 5 percent of the total traffic to the company’s standard website comes from iPad devices. Moreover, those shoppers have conversion rates that are three times better than other types of mobile device. Their average orders are also 40 percent greater than other mobile device shoppers.

If the iPad tablet commerce app is truly capable of driving the mobile sales share over the 50 percent mark, this will be the first time that it has occurred in the history of the company, according to the co-founder and CEO of the Thrillist Media Group (operator of Jackthreads), Ben Lerer.