Author: Rebecca

These large institutions are using data and offers to help to ensure that they hold the market.

Bankers have always seen transactions as their own domain, to the point that they are virtual owners, says recent Finextra research, and now they are hoping to use their might in this arena to lead the mobile payments sector, as well.

To do this, Finextra has reported that they will be deploying data and discounts to eliminate the competition.

The research from Finextra suggested that in order to become the most powerful player in mobile payments, they will be using their data and applying discounts as massive weapons in the battle to hold control over transactions and to be able to provide services that step above and beyond making a purchase.

The Finextra research was based on the responses given by over 180 bankers who were surveyed.

These survey participants were asked about what Finextra referred to as “key issues” in the realm of monetizing mobile payments. Some of the findings produced by the study include that 81 percent of the participating banks are seeking to add value beyond the actual transaction itself. This included making relevant offers to consumers directly at the point of sale.

Moreover, about two out of every three survey participants (67 percent) explained that they were seeking to own and manage the markets not only for the money of a consumer, but also all of the other elements of an individual’s wallet, such as points cards, memberships, and coupons.

Other mobile payments survey findings from the respondents included:

• 60 percent felt that a “trusted banking environment” is the most appropriate place for mobile payments, as opposed to third party smartphone apps.
• 43 percent said that they had a digital wallet offering in the pipeline within the next 6 to 12 months.
• 49 percent would take part in some form of open industry digital wallet initiative.

In terms of the future of mobile payments “big data”, 44 percent of the banks explained that they did not have adequate resources to take full advantage of it, and an additional two out of every three respondents said that smartphone monetization would be a primary big data usage driver, offering the required insight for personalizing targeted offers to consumers.

A report from Check Point Software revealed that for nearly half of them, this led to over $100,00 in damages.

A recent report produced by Check Point Software, which was published under the title of “The Impact of Mobile Devices on Information Security” has indicated that over the 12 months preceding their survey 79 percent of businesses experienced an incident relating to mobile security.

The survey not only determined that these issues were quite common but they are also very costly.

The survey included the participation of 790 IT professionals. It was conducted by Dimensional Research, which discovered that for 42 percent of the businesses that experienced these mobile security incidences, 42 percent said that it cost over $100,000 to repair the damages. Moreover, for 16 percent of the participants, the cost of these incidents was greater than $500,000.

Among large businesses, 52 percent said that mobile security incidents cost them over a half million dollars.

Nearly all of the companies that permitted the use of personal smartphones said that there is a growth in the number of these devices connecting to their corporate networks. Moreover, 45 percent of them said that there are five times more personal smartphones connecting to those networks than there had been in 2011.

At the same time, the research suggested that 63 percent of the participating businesses do not manage the corporate information over personal smartphones. Furthermore, 93 percent have stated that they have struggled to implement policies surrounding their BYOD programs. In fact, 67 percent felt that mobile security regarding corporate information is their primary challenge with BYOD policies.

Check Point mobile security evangelist and researcher, Tomer Teller, explained in a statement that “Without question, the explosion of BYOD, mobile apps, and cloud services has created a herculean task to protect corporate information for businesses both large and small.” He added that “An effective mobile security strategy will focus on protecting corporate information on the multitude of devices and implementing proper secure access controls to information and applications on the go. Equally important is educating employees about best practices as majority of businesses are more concerned with careless employees than cybercriminals.”