Author: Rebecca

Contactless mobile payments aimed for the London Tube

This technology is intended to be implemented at some point during 2014 for transit users.

The well known Oyster cards used for London’s transportation system could soon be a thing of the past if the contactless mobile payments solution proves to be successful next year after it is implemented.

This could represent a considerable change in the technology that is used by the transit system.

The test of the contactless mobile payments will begin this month and is expected to run for two full months. It will involve the participation of 5,000 people who regularly use the Tube, the Overground, or the DLR. They will be able to tap their way into and out of the system using a bank card that doesn’t need to be swiped. The system was already implemented using NFC technology into the busses in London in December a year ago. The full implementation of the service is now expected to occur next year.

This use of contactless mobile payments is expected to save the system a tremendous amount of money.

Contactless Mobile Payments - London TubeIn fact, it has been predicted that through the use of this NFC technology, instead of the traditional Oyster card, the transit system will be saving £80 million per year. This data is according to the information released by TfL in an interview that was conducted by the London Evening Standard.

It is not entirely clear exactly how this system will work. The passengers who use the service will be charged the rates that are the equivalent to the pay as you go system. However, when the system goes live, it is not yet known to the public whether the new form of transaction will allow them to purchase Travelcards at the reduced rate. At the time that the interview was held, TfLwas unable to state whether or not this new form of paying for transit would be followed by a method of using smartphones to pay for fare.

The TfL has stated that it is committed to a number of new contactless mobile payments initiatives that would include the use of smartphones for various purposes. This could include paying for fare, one day, but it also involves a promise that WiFi will become available in all of the Tube stations. All ticketing staff will also soon be equipped with iPads. The changes that will be made to offices and ticket halls will mean that 950 jobs will be cut as they are closed by 2015.

Mobile gadgets popularity cause some companies to leave the standard web

Smartphones and tablets are becoming so popular that some businesses have abandoned their traditional websites.

American consumers are using their mobile gadgets on an increasing basis in order to access websites, and this trend is reaching the point that companies have decided to abandon their websites on the traditional web in order to focus all of their attention on the smaller screen.

Though the desktop and laptop is far from being over, the number of smartphone users is skyrocketing.

A prime example of this complete switch occurred when the website, Hinge, which is designed to be an online matchmaker, had been having a rough time trying to draw potential daters. Instead of maintaining their site on the standard web, they decided to dump that effort and place all of their focus on apps that can be downloaded and used on smartphones and tablets. This occurred in February, and it gave the company the ability to build a stronger base of users.

The reason was that the company’s core market was young singles, a demographic that uses mobile gadgets.

Mobile Gadgets - Matchmaker websites become appsPeople within that age group were very likely to use their devices for activities that they are capable of accomplishing quickly and easily no matter where they happen to be at the time. Though this may not work for something that requires more information or that is more involved, the Hinge concept worked very well as an app when compared to a standard website for laptops and desktops.

The chief exec of Hinge, Justin McLeod, explained that “More and more people are using mobile as opposed to desktop [computers] for things like dating.” He added that “That’s where the world’s going.”

The world still loves its desktops and laptops. However, as an increasing number of people own smartphones and tablets, and as they add to the number of activities that they accomplish over those devices, they are starting to find that tasks such as meeting people to date – which involve very basic searches and communications online – suit the smaller screen quite nicely.

Therefore, for companies that have services and products that are well suited to mobile gadgets, it can make sense to place all of their focus on those channels, instead of their old traditional websites.