Author: Rebecca

Mobile security investment made by Alibaba

| December 31, 2013

It has been reported that the online marketplace has spent tens of millions on the LBE Security Master app.

The massive Chinese online shopping marketplace, Alibaba, has reportedly send tens of millions of dollars in funds into the LBE Security Master smartphone and tablet antivirus tool in order to be able to make a stronger presence within that industry.

The LBE Security Master is a HIPS Android app that found its beginning as an online discussion.

HIPS stands for host intrusion prevention system. It is an installed type of package of software that monitors a single host through the use of any of a number of different kinds of methods of detection. It can then identify suspicious activity through the analysis of the events that are occurring in that host. This mobile security app got started as a Meizu forum group discussion.

This mobile security app can be used by smartphones to locate problems in real time.

Mobile Security InvestmentLBE Security Master has managed to create an adaptation of a mobile antivirus engine (the AVL) SDK for smartphones so that a monitor is in place for real time spotting of newly discovered spyware, adware, and malware.

The company has a number of different products within its portfolio, including the LBE Security Master, but also privacy space, one click root, and management of authentication. The latest version of the product also includes a privacy management function feature for near field communication (NFC).

Alibaba and this company reportedly have the intention of rolling out the distribution platform, the Taobao Mobile Helper app, so that they will be able to create a mobile payments product which will be developed as the Alipay Wallet. All of the top local internet companies have come up with their own mobile security services that will provide for that sector. For instance, the Baidu Phone Protector was just launched by Baidu for what appears to be a relatively similar purpose. Alibaba looks to be working to keep on top of this trend so that it will be a part of leading the way instead of falling behind and losing its position in very important areas.

Geolocation based marketing helps drive foot traffic

| December 27, 2013

These mobile promotions are sending consumers into stores where they are making their purchases.

A new report has now been issued by BI Intelligence which has shown that geolocation based marketing techniques are blurring the line that exists between the physical and the digital environments.

Techniques using this technology are helping to send consumers into brick and mortar shops.

This has been causing marketers to take advantage of geolocation based marketing techniques to help to encourage foot traffic into physical store locations by targeting smartphone users on their devices at the moments that they are already close to one of the shops. Of course, to be able to accomplish this goal, it means that those companies need to be able to identify the locations of the consumers and then use it properly to provide a relevant and appealing draw into the store.

New geolocaion based marketing incentives are using technology to help accomplish that goal.

Geolocation based marketing - foot trafficWithin a new BI Intelligence report, three different forms of approach to this technology have been studied. They are geoconquesting, geofencing, and geoaudiencing. Each of those uses similar technologies in a slightly different way. The report also examined some of the most effective applications that are providing consumers with enough value that they are willing to share their location with a brand or company.

What the report determined was that while these services are growing in their acceptance across the United States, they don’t appear to be growing in actual adoption. At the moment, a healthy 74 percent of American smartphone owners have reported that they use mobile location based services in some way or another. Though this is a good percentage, it is about the same as it was last year. This indicates that the tech isn’t becoming any more popular than it was a year ago.

The report also pointed out that check ins are starting to slide in their popularity. Though there were 18 percent of American device users saying that they were using local-social networks to check-in in February 2012, that figure is now closer to 12 percent. By understanding the latest insight in geolocation based marketing, marketers can better keep up with the trends and achieve the greatest ROI.