Author: media24

Global Online Payments See Boom in Mobile Sector, But Security Remains a Concern, States

Hamburg, Germany, March 01, 2019 –(–’s CEO & Founder, Yücel Yelken, states: “We see the adoption of digital payment methods rise across all global regions. On the other hand, online payment fraud remains a major concern for both consumers and sellers in E-Commerce, with a projection of a double-digit growth rate in losses through 2023.”

Online payment fraud losses to double by 2023

Although E-Commerce sales maintain rapid growth, fear of fraud is still a major barrier in many nations.’s research finds that online payment fraud losses are expected to double between 2018 and 2023. As a result, digital buyers opt for payment methods which they deem most secure. These perceptions vary by country, driving the popularity of cards and digital wallets in advanced markets, while also helping cash on delivery maintain a leading position in selected emerging economies.

Payment preferences of online shoppers vary

In addition to safety, online shoppers also value the ease and convenience of payments. In the U.K. and the U.S., a high percentage of digital buyers save payment card details for faster checkout in future purchases, while in Brazil more than one in three respondents to a survey, cited in the report, would choose a mobile shopping app that offers payments in one click. Overall, the preferences of global online shoppers vary by country and region, encouraging E-Commerce merchants to adjust their payment mix.

Mobile wallets expected to grow in usage

Another major development is the rise of mobile payment services. Above one-third of connected consumers already use mobile payment services, with Asia-Pacific outpacing all other global regions, in terms of adoption, as the report shows. As interest in payments by phone rises, services such as Apple Pay are expected to expand their user base in the near future. In China alone, more than half a billion people use mobile payments, most of which use Alipay.

Although Europe lags behind other global regions, such as Asia-Pacific, in terms of mobile payment adoption, the use of payments on smartphones, tablets and wearables is rising. Scandinavian nations and the UK are among the leaders of this trend, especially when it comes to making mobile payments in-store. Also consumers in emerging economies across Europe show interest in mobile wallets. In Russia, the use of Google Pay, Apple Pay and Samsung Pay by connected consumers is already in the double-digits, according to statistics cited by

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Press Contact: GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 – 39 90 68 50
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E-Mail: [email protected]

Founded in 2005 and headquartered in Hamburg, Germany, is one of the world’s leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.

Contact Information: GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50
Contact via Email

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New Mobile App Partnership Increases Availability of Add-to-List Technology

Ann Arbor, MI, March 01, 2019 –(– Chefling and AdAdapted are excited to announce a new partnership, benefiting CPG brands by helping them reach shoppers in the apps they use to cook, plan and shop. This new partnership will make ads and shopping lists more useful to Chefling users by equipping them with the increasingly popular Add-to-List technology combined with Chefling’s AI-driven personalized recommendations while at the same time expanding the AdAdapted exclusive network of grocery list-builders.

Chefling, a highly-rated smart kitchen app, is the first app solution to provide inventory organization, intuitive recipe suggestions, and online grocery shopping all in one place. Chefling allows users to add missing ingredients to their shopping list with one touch by identifying what’s missing from their food inventory, and syncs shopping lists in real-time with family members. Providing a smarter cooking experience through their proprietary UltraConnect™ technology, Chefling has the ability to coordinate directly with smart kitchen appliances for any recipe. That, combined with the ability to handle all your grocery shopping needs and offer seamless hands-free connectivity with Amazon Alexa, Google Home, and Siri voice assistants makes Chefling a very useful kitchen assistant that users continue to revisit time and again.

AdAdapted’s proprietary Add-to-List technology is currently integrated into dozens of popular grocery apps, including six of the ten highest rated list apps in the US, and this network continues to grow as AdAdapted continues to seek out partnership opportunities among the grocery list-building app community. AdAdapted’s exclusive network currently includes widely used apps like Out of Milk (, Our Groceries (, Buy Me A Pie ( and Big Oven ( to name a few.

With grocery apps continuing to grow in popularity (, this space has become an opportune advertising space for CPG brands and retailers. Furthermore, an astounding 80% of today’s CPG purchase decisions are influenced by a mobile device, whether at home or at-shelf ( This makes the mobile space a perfect locale to reach consumers in their grocery shopping decision-making state-of-mind.

“We are working hard to continue to grow a network that can support our growing digital advertising Add-to-List technology and bringing Chefling onboard is just one piece of the puzzle, but a big piece albeit,” stated Molly McFarland, CRO and Co-Founder of AdAdapted. “Our technology has quickly become the standard in the mobile advertising world and therefore our growing network is just as important as ever.”

With an exclusive network of apps and proprietary technology platform, AdAdapted provides CPG brands a venue in which they can reach a mobile audience as they make shopping decisions. With unique, native ads, app users experience a non-disruptive, targeted native ad experience. AdAdapted’s platform targets consumers based on things like category engagement, past shopping behavior, and shopping tendencies, and allows consumers to add promoted products to their favorite list from an ad unit. This means for the first time CPGs can measure intent for in-store purchases in real time and no longer have to guess if they reached the right person or if their ads made an impact.

About AdAdapted
AdAdapted ( is the number one add-to-list mobile advertising and insights solution for CPG brands and the agencies that represent CPG brands. AdAdapted offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop. AdAdapted’s platform places CPG brands in front of consumers with native, non-disruptive ads at the exact moment of decision-making, targeting consumers with laser-like efficiency and getting products on digital shopping lists.

About Chefling
Chefling (, Inc., headquartered in Silicon Valley, provides the ultimate smart kitchen solution, delivering convenience through a personalized AI kitchen assistant available on iOS and Android. Chefling developed the first smart kitchen app that incorporates inventory organization, intuitive recipe suggestion, shopping list management, voice assistant integration, and UltraConnect™ smart kitchen appliance coordination into one platform to simplify the cooking experience.

Contact Information:
AdAdapted, Inc.
Jessie Stachowiak
Contact via Email

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