Author: Lucy

National Cyber Security Alliance survey highlights mobile security

 

National Cyber Security Alliance predicts consumers becoming more concerned over security

Black Friday is widely known mobile securityas a day when retailers offer major deals and discounts on a wide variety of products. As the day after Thanksgiving, Black Friday is the most important day in the retail industry, in terms of business. The following Monday is known as Cyber Monday, largely due to the fact that a wide range of electronics go on sale in a move that is very similar to what occurs in the retail industry on Black Friday. A new survey from the National Cyber Security Alliances and McAfee suggests that these two shopping holidays could mean major security issues for consumers.

Data breaches leave many consumers leery of mobile commerce

Mobile commerce is expected to play a major role in t his year’s holiday shopping. More consumers have access to smart phones and other mobile devices as well as mobile payment platforms that make it easier to purchase goods. These platforms could be a major boon for some shoppers that have trouble finding the products they want, or those than want to avoid long lines and make a purchase quickly and efficiently. The survey from the National Cyber Security Alliance shows that the vast majority of these consumers do not feel safe while they are online on their mobile devices, however.

National Cyber Security Alliance survey shows majority of consumers do not feel safe online

The survey notes that 90% of mobile consumers do not feel safe when shopping online through their mobile device. The National Cyber Security Alliance notes that over the past year, one in four consumers received notifications from businesses that informed them that their personal information has been lost of compromised due to data breach. These data breaches have left many consumers wary of online shopping and mobile commerce. While many consumers are still inclined to participate in mobile commerce, the survey suggests that these consumers should take steps to ensure their information is protected.

Consumers can take steps to protect their information

There are several ways consumers can keep their financial information safe without relying on other companies to do all the work for them. One way is to ensure that a smart phones or mobile device is free from all malicious content. This can be done using anti-virus software that is made specifically for mobile devices. Keeping an eye on what kind of information companies collect through mobile transactions is also a good way to know what information may be put at risk. Consumers can control what information they share, thus mitigating any risk they may face.

Verdict report highlights mobile commerce growth

 

Verdict details growth of mobile commerce in the UK

Verdict, an independent retailMobile Commerce Growth UK analyst, has released a new report concerning the growth of mobile commerce in the UK. The report, titled “M-Commerce in the UK 2012,” examined the trends that have contributed to the growing popularity surrounding mobile commerce and what consumers are responding to. The response from consumers is dictating how the retail industry makes use of mobile commerce services and how these services are being incorporated into an overarching business structure.

Growth expected to exceed 500% by 2017

In the report, Verdict predicts that mobile commerce will grow more than 504% from 2012 to 2017. Much of this growth is being attributed to the growing demand for mobile commerce services coming from consumers. The retail industry is eager to meet this demand, introducing new mobile commerce services to better serve customers that wish to use their smart phones and other devices to make purchases of products. Indeed, the retail industry is expected to dominate the UK market in terms of mobile commerce.

Consumers respond well to mobile commerce initiatives

According to  the report, Verdict expects mobile shopping and purchases to flourish in the coming years. The report includes the results of a survey carried out by Verdict, which found that 24.8% of consumers claimed they were likely to use their mobile device to research a product before buying it. These consumers also expressed interest in using their mobile devices to purchase goods, a trend that is becoming more popular as more consumers become comfortable with the capabilities of mobile technology.

UK on its way to dominating mobile commerce market

The United Kingdom is quickly shaping up to be one of the most attractive mobile commerce markets in the world. UK consumers have already shown their willingness to participate in mobile shopping and purchases, more so than consumers in many other countries where mobile commerce has established a foothold. If the trends Verdict has seen continue, the UK may be the most robust mobile commerce market in the world.