Author: Lucy

Mobile apps using Baido code are leaking personal info

Thousands of applications running on this code have been found to be collecting and sharing private data.

According to researchers at Citizen Lab in Canada, there are currently thousands of popular mobile apps that are running code created by Baidu, the internet giant from China, and the code has been causing those applications to collect the personal information of the users and transmit it to the company.

The researchers pointed out that a great deal of that personal information would be very easy to intercept.

It is estimated that the mobile apps using Baidu’s code have had hundreds of millions of downloads. The researchers have traced the issue back to problems in the software development kit (SDK) by Baido for creating Android applications. The mobile security threat applies to the Baidu browser as well as the apps that were created by the company and other firms that employ the same SDK in their app development. That said, while it was primarily Android applications that were affected, the Windows browser from Baidu was also among them.

The same researchers said that comparable types of security issues were present in the Alibaba UC Browser mobile app.

Mobile Apps The UC Browser from Alibaba and another popular mobile browser that is broadly downloaded and used in the largest internet market on the planet have also both been affected with unsecured personal data transmission.

That said, while Alibaba has already moved forward and has repaired the vulnerabilities, Baidu had yet to have completed that task at the time of the writing of this article. The company was, however, in the process of making the repairs to the holes in the kit’s encryption. Still, it admitted that it would not cease to collect data for commercial use. Some of the data collected by Baidu will also be shared with third parties. Still, the company said that it “only provides what data is lawfully requested by duly constituted law enforcement agencies.”

Among the unencrypted information collected through the Baidu code based mobile apps are the search terms that have been used by the user, his or her website visits, and his or her location. This, according to the Citizen Lab chief researcher, Jeffrey Knockel.

Multiple devices are driving mobile commerce forward

A recent study has revealed that many shoppers use multiple portable devices when they buy.

According to the results of a recent study from Criteo, when it comes to mobile commerce, the complete journey from product discovery to the actual purchase can involve several different devices, as opposed to just one, as has been the case with traditional online shopping over a computer.

The data from Criteo indicated that 40 percent of online purchases are now conducted over multiple devices.

This data was compiled as a part of the Q4 2015 State of Mobile Commerce Report from the firm. One of the main findings within that report was that consumers aren’t just using a single mobile device to complete online purchases. It’s true that 60 percent of m-commerce based purchases are currently occurring over smartphones, but Criteo’s data has also indicated that about 40 percent of all online transactions actually involve the use of several different connected and mobile devices that will eventually lead to a purchase. These gadgets include smartphones, but also PCs and tablets.

Mobile commerce is, therefore, dependent on making sure that the shopping experience works across these devices.

mobile commerce - multiple devicesAccording to the Criteo chief product officer, Jonathan Wolf, “Criteo’s quarterly Mobile Commerce Report demonstrates that mobile is an essential component of commerce today, with most consumers browsing and buying across multiple devices.” Wolf also added that “In order to better understand this digitally-savvy consumer, marketers need to stop looking at each device on its own, and start understanding the user behind them. Multi-device behavior is the new normal.”

Among the other key findings from the mobile commerce trends report were the following:

• Of all purchases made online, 4 out of every 10 involved the use of multiple devices before the final checkout procedure was initiated.
• One out of every 3 multi-device purchases reached a completion point over mobile (smartphone or tablet).
• There was a 15 percent year over year increae in mobile transactions from Q4 2014 to Q4 2015.
• Orders completed over tablets have a higher sales value than those completed over smartphones.
• Thirty seven percent of shoppers using desktop or laptop computers will also use mobile devices to browse retailer sites. They often look for products over mobile and buy them over PC.
• Among tablet shoppers, 43 percent use more than one device throughout the length of the shopping journey.