Author: Lucy

The new satID GeoSim is a first in the industry for state of the art tech.

The latest release from Kratos Defense & Security Solutions, Inc. a leading provider of National Security Solutions has unveiled its new state of the art Geolocation technology that will be used for everything from commercial purposes to military functions.

This is a first of its kind test and training system designed for satellite operators for aggressive performance protection.

This geolocation technology is unlike any other that is currently available as is preserves the function and performance of vital commercial and military SATCOM. satID GeoSim generates the Radio Frequency (RF) signals that happen when interference such as hostile jamming is discovered by satellites.

This new geolocation tech can be integrated with the RF interference management products currently leading the industry.

Those products are from SAT, a subsidiary of Kratos. However, the geolocation also works for interference monitoring through Monics. The satID GeoSims works by sending actual signals that would represent any worldwide locations on the gorund, satellite combination or pattern, RF bands, and global reference emitter locations for training and testing purposes.

This way, geolocation pros are capable of using the technology to train at any time and in any place without having to wait for an actual interference to happen. This type of capability provides the technology with the ability to provide professionals with the chance to improve their knowledge and techniques. The outcome is that the trained individuals are capable of mastering more accurate and faster detection, location, diagnosis, and mitigation of link interference through SATCOM.

According to the RT Logic business area manager, Steve Williams, “Our dependence on military and commercial SATCOM for mission-critical communications and data transport has never been higher.” He went on to say that this new product is a cost effective and powerful opportunity for training operators for improved interference management overall, from the point of detection to removal.

The company explained in a press release that the geolocation tech is based on the simulated precision channel technology from RT Logic. It provides operators with significant flexibility and capability for both testing and training purposes with the potential to considerably improve outcomes.

The barcodes were used on a virtual shopping wall outside an Australian movie theater.

Disney partnered up with an Australian mid-market retailer called Target for a mobile marketing campaign using QR codes in order to reach children attending a screening of the classic animated film, Cinderella.

The barcodes were mounted on an interactive shopping wall to allow kids to learn about branded products.

The wall was located at a Sydney movie theater. It was geared toward children using their parents smartphones. It displayed a number of branded Disney products that may be of interest to those children and that were being sold at Target. The QR codes allowed the children to learn more about those products so that they could be purchased by their parents.

The QR codes were designed to simultaneously build on the child’s experience and display various products.

The Event Cinema virtual wall was at Sydney’s Castle Hill. This was where the Cinderella was being screened over the weekend. The QR codes were left up only for that one weekend as a deliberate temporary mobile commerce event, and not one that was designed to be permanent. Audience members were able to view various Disney products from Target, such as costumes and DVDs, and allowed them to order them online to be shipped to their homes.

“Like with everything else, young kids will be seeing the movie with their parents, so it’s expected they’ll use their parent’s smartphones to interact with the wall,” said a spokesperson from Disney. When the QR codes on the wall were scanned, they directed the user to the Target website page that was connected to the product next to which the barcode was displayed. They could be scanned either with any free barcode reader, or the Disney Princess Store app.

Disney has been taking several steps into the mobile commerce world, including augmented reality toys, shopping applications, and a number of other efforts. It has also used QR codes for several other purposes, for instance, to connect the user with different types of online content, like videos. However, this is the first time that the company has ever used these barcodes as a virtual store or to help to link consumers directly to a page where they can make a purchase.