Author: Lucy

A recent study from SeeWhy has shown that 75 percent of mobile purchases are made by tablet users.

SeeWhy Inc. has released the results of its latest research, which have shown that over mobile, 75 percent of conversions come from t-commerce, whereas only the remaining 25 percent come from smartphone shoppers.

The marketing vendor suggests that this will make it important for retailers to retarget their mobile strategies.

The SeeWhy study included the examination of 21 million unique transactions that occurred through its approximately 2,500 retailer clients. Furthermore, this data was supported by an additional survey held by the firm, which included the participation of 11,616 American adult consumers.

The mobile and t-commerce survey asked participants regarding their purchasing behaviors.

What it found from the results of both different studies, was that mobile has a definite split in the types of consumers that it provides: smartphone and t-commerce. This, according to the chief strategy officer and founder of SeeWhy, Charles Nicholls. He explained that “What people do with a smartphone is fundamentally different than what they do with a tablet.”

Nicholls also pointed out that “There are three times more conversions on tablets than smartphones. Tablets are where the action is.” For that reason, the survey results suggest that retailers and other merchants may consider shifting their focus to help to make themselves more appealing specifically over t-commerce.

In order to identify the smartphone and t-commerce patterns, the company examined the daily conversion activities over mobile devices. It found that throughout the day, the activity over smartphones was relatively static, and that there wasn’t much of a pattern to be observed. However, it noted that this was strikingly different in the case of tablets.

Nichols pointed out that the activity over t-commerce experiences a strong variance throughout the day. He said that in the evening, as people get home from work, the conversion rates spike considerably. While smartphones are used all day long, tablets are “a recreational device.” This helps to explain why the survey conducted by SeeWhy showed that 56 percent of tablet owners use their devices most frequently at home.

This important market has shown itself to be especially open to using smartphones to shop.

When it comes to being able to balance a very busy schedule, moms have added a secret weapon to their arsenal to get the job done, as they have become some of the broadest adopters of m-commerce.

Alliance Data Retail Services has just released their latest data which has supported this already identified trend.

The marketing driven credit card program provider recently conducted a survey and has now released its results. They have shown that moms are now, more than ever, using m-commerce to help to be able to shop more efficiently in order to be able to keep up with their busy lives. They also pointed out that this demographic is also using the devices for a number of other purposes for convenience, including texting, talking, and tagging.

The study was called the Alliance Data Mobile Moms Retail Survey and revealed considerable m-commerce insight.

It discovered that when moms are prepared to do a lot of shopping, they will frequently do so over m-commerce as opposed to having to drive to a store or mall to make a purchase. Among the respondents, 29 percent of moms stated that the primary reason that they chose their smartphones for shopping was due to the speed and ease of the process.

It has long been known that moms are the primary purchasing decision makers of a household. This includes virtually every category, from clothing to groceries and household products. Now that they are incorporating m-commerce and other mobile functions into their daily lives, it becomes important for merchants to take this channel into account in order to continue to appeal to this massively important demographic.

When it comes to the various m-commerce activities being used by moms, it includes searching for promotions and coupons, performing price comparisons, and browsing the websites of their favorite retailers. The survey also revealed that among moms who do use this channel to shop, they do so at least one time every week as a part of their overall shopping experience in some way or another.