By scanning the barcodes, they will be able to receive the times, instantly.
The participants in the 36th annual Fifth Third River Bank Run in Grand Rapids, Michigan, will be able to use QR codes to help them to obtain their unofficial times when they run on May 11, this year.
It was just announced by the race officials that the smartphone friendly barcodes would be available.
The announcement explained that runners in the race will be able to use their smartphones to scan the QR codes after they have crossed the finish line. This will allow them to instantly view what their unofficial results were when they ran the race. They will then be able to take those times and share them on their various social media profiles.
The QR codes could help to add a new level of excitement and achievement for the runners.
According to the race officials, the results for the River Bank Run will be posted for access using the QR codes, no later than 4pm on the day of the race. This will help to decrease the amount of time that the runners will need to wait in order to see how they did.
Beyond providing immediate unofficial time results at the finish line, the participants in the 25K will be able to bring their smartphones with them throughout the length of the event so that they will be able to scan QR codes after they have crossed the various timing mats at the 6.77, 7.75, and 12 mile marks so that they can share updates with those who are watching, supporting and cheering them on.
QR codes have been increasingly used in various types of sporting experiences and events. They are being used for everything from check-ins to demonstration videos, and even to make donations when the event is for a charitable cause. As the barcodes are becoming increasingly recognized by smartphone users, they are being seen as a very cost effective and practical tool for sharing information, particularly where signage would be challenging and where space limitations for the amount of information are a concern.
The social network reported very strong revenues through their smartphone ads for Q1 2013.
Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it went public.
In fact, the social network giant posted its net income as $219 million for the first quarter.
That represents an increase of approximately 6 percent over the year before, as the first quarter in 2012 saw a net income of $205 million. The earnings that were reported excluding items from Facebook were $312 million. This is the equivalent to 12 cents per share.
That figure is considerably higher than the mobile marketing results that were seen in 2012.
Last year, including the mobile marketing at Facebook, the company reported a net income of $287 million. According to Thomson Reuters, this year’s achievements were off by a penny from the estimates that were made by Wall Street.
The latest CNBC report stated that the quarter the year earlier had reported mobile marketing revenue of $1.06 billion, and that this figure increased by 38 percent in this year’s quarter, when it reached $1.46 billion. That was able to beat the forecasts that had been made for the quarter, which had typically been for $1.44 billion.
It was Facebook’s complete advertising revenue, not just the mobile marketing earnings, which drew the most attention during the company’s announcement. They saw a 43 percent increase over the total that they had experienced at the same time the year before.
Mobile marketing revenue was estimated to have represented about 30 percent of the total advertising income that was earned by the social network within the quarter. Facebook has been investing exceptionally heavily in the smartphone and tablet channels in order to boost its earnings. This has become an especially large focus since it first went public. Now, investors are beginning to see the initial and ongoing results of these efforts and this broader focus for the advertising earning strategies that have been put into place and that continue to be developed.
