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M-commerce pilot has been unveiled by Time Inc

Lucy | May 25, 2013

Editions of the products will be compatible with Kindle and iPad and consumers will be able to shop directly from the page.

The Time Inc. tablet edition of All You has now added m-commerce capabilities that make the pages directly shoppable for consumers, starting in the may issue as a part of a pilot program.

A “shop now” icon is available for customers reading using a Kindle Fire or iPad for information and purchasing.

By selecting the m-commerce option, the reader can either find out where they can purchase a product, or they can use a direct link to purchase it online on their device. At the moment, the print magazine is being sold on some newsstands, at Walmart, and through standard subscriptions.

These print titles will have m-commerce capabilities, as will the tablet editions.

The results of a recent All You and Insight Strategy Group survey showed that among the magazine’s subscribers and other women, 62 percent seek m-commerce shopping deals for products on their mobile devices. The deputy editor of All You, Geoge Kimmerling, said that “Ninety percent of women in the survey think of themselves as smart bargain shoppers.”

The new m-commerce direct shopping function has been created through a partnership between ShopAdvisor – an app commerce services provider – and the magazine. In order to use the function, an email address must be entered. Then, if a price change occurs on an item that is being watched, a message is sent to the reader in order to alert him or her. TIME - M-commerce Pilot

The ShopAdvisor and Time Inc. partnership is currently in a pilot phase in the All you magazine, with that title being the leading brand on this project as a whole. Until a full launch occurs, Kimmerling stated that they will be observing and tracking the engagement rate metrics with the various shoppable pages, and will seek to discover how many people watch a product versus how many people will actually buy.

They will also look at the difference in the results between the tablet and the standard editions. These versions had each page thoroughly examined in order to make sure that the m-commerce function was fully in place and each issue is completely shoppable.

Social media marketing has considerable potential for seniors

Lucy | May 23, 2013

This demographic is rarely targeted over this channel, despite the opportunity it holds.

Though social media marketing is nothing new, and although it is heavily used for advertising and promoting by businesses of all sizes, the 65 years old and older demographic is rarely being targeted, despite the fact that they are using social networks on a rapidly increasing basis.

Many marketers believe that this trend is about to change and that companies need to change with it.

The faster companies realize that social media marketing is not exclusively for the young, the larger their opportunity will be in reaching out to those consumers in a highly effective way, say many experts.

Madison Avenue is saying that social media marketing should not overlook seniors.

Senior citizens are living longer and spending more, and they are using Facebook, Twitter, Google+. As they are grossly overlooked in social media marketing, it means that the first companies to effectively target this demographic will have a sizeable opportunity as they will be reaching consumers who are not being targeted by most other businesses.

It is also very important to note that people in the age group of 65 years old and older have a net household worth that is 47 times larger than those who are in the age group of 35 years and higher. At the same time, those over the age of 65 years are also the fastest growing group of users of social networks.

Data from the Internet & American Life Project, from the Pew Research Center, has shown that there is no faster growing demographic for social network users than in the age group of 74 years and higher. Among the users of Facebook, Twitter, and Skype, there are currently 39 million over the age of 65 years.

Parents and grandparents are creating their own accounts on the top networks, and yet all too many social media marketing campaigns are leaving them out of their targets. The growth in this demographic is an unbelievable 1,448 percent per year. Of all of the users of Facebook, 11 percent – 14.8 million people – are seniors.