Author: Lucy

Augmented reality app brings a car manual to life

A new mobile application from Inglobe Technologies turns a smartphone into an interactive guide.

Though not yet on the market, Inglobe Technologies has developed a unique smartphone app that has the potential to revolutionize the driver’s experience when small repairs or basic maintenance is required.

The application provides the vehicle owner with instructions for a number of different tasks.

The augmented reality app is designed to allow the user to look through the screen of the smartphone and see the engine of his or her own car, with its main components clearly labeled and with steps to guide him or her though various maintenance tasks, such as checking or changing oil.

This augmented reality development could revolutionize the experience of having a car break down.

Instead of being left entirely bewildered on the side of the road, the augmented reality features of the app could show drivers how to go about fixing minor problems. They could also improve the way that they maintain their vehicles, simply because they will be able to accomplish a number of smaller tasks without having to bring it to the mechanic. This could potentially reduce the risk of a break down by the vehicle.

The components of an engine are labeled by the augmented reality app in real time. Moreover, it provides animations of how and where to check the oil and top up fluid levels. That said, it isn’t involved to the degree that it could be used for rebuilding an engine. The purpose of the app is not to replace a good mechanic.

Instead, it gives drivers a boost in their knowledge and in their confidence regarding a number of the tasks that they could do themselves, provided that they know where to find the right components of the engine, and that they learn the steps that need to be followed.

Augmented reality provides a considerable advantage over the user’s manual of the vehicle – or even step by step instructions written in text with images. It eliminates the need to “visualize”, as it demonstrates the process using the vehicle’s own engine, directly in front of the user.

Tablet commerce is reaching dominance in mobile

When compared to smartphones, these devices are being used on an increasing basis for shopping.

As consumers become increasingly reliant on their mobile devices for everything from communication to purchasing and payments, data is starting to reveal that it is tablet commerce that is racing forward at the fastest pace within the m-shopping space.

While smartphones are still in the lead, their larger screen cousins are beginning to catch up.

The latest research from MasterCard has shown that there is a great deal of debate regarding the importance of the role of tablet commerce in mobile shopping as a whole. Smartphones are a great deal more common, but purchases aren’t being made as often or in as high a value on them as their bigger mobile counterparts.

Now, a new study is suggesting that tablet commerce may soon virtually replace smartphone shopping.

Tablet CommerceForrester Research has just released a study that suggests that it is tablet commerce that is paving the way to the future and that these devices may replace smartphones when it comes to searching for products and actually purchasing them. Their data showed that 30 percent of American tablet owners use those devices for shopping purposes.

On the other hand, that same research indicated that only 13 percent of smartphone users have every purchased anything using that mobile device. This indicates that device users favor tablet commerce due to the larger screen size and the features that those machines are able to offer. The bigger screen plays a very important role in the shopping experience because it provides better overall navigation and control, and simply makes pictures and other content easier to see.

The Forrester Research report also predicted the sales in mobile and tablet commerce for this year right through until 2016. According to its forecasts, while smartphones remain in the lead now, tablet commerce will be much more important by the time that the end of its current predictions is reached and $27 billion in sales is achieved overall.

Tablet commerce is expected to have a massive contribution to that total sales figure in the future. Forrester believes that by 2016, 45 percent of mobile shoppers will own these devices.