Author: Lucy

The company has released its now pulseM app that allows users to record voice feedback for companies.

Speetra has now released its latest application, the pulseM app, which is a QR code product that allows companies to gather audio feedback from both employees and customers.

The pulseM app’s design allows the activation of comments recording to be as easy as a barcode scan.

Smartphone users can scan specially designed QR codes which launch the pulseM app so that they can begin the recording of their comments and feedback instead of having to take an online survey or complete an online – or paper – form. It provides customers and employees with an immediate location where they can register their compliments, concerns, or complaints for a number of different types of situation.

The QR codes bring the smartphone user directly to the digital location where the feedback can be placed.

Immediately upon scanning the QR codes, they can record their spoken comments. Within seconds of having completed the recording, the sponsoring company receives this feedback as an audio file. Additional optional analytics are also available to the participating company, which can also have their audio files scanned, sorted, and added to their metrics in terms of keywords and tone (to reflect the sentiment of the message).

This will allow companies posting the QR codes to be able to understand just how their employees and customers feel about them on a broad scale and on a more individual basis.

According to the Speetra founder and CEO, Pawan Jaggi, in a prepared statement, “What pulseM does is overcome the problems connected with most feedback options.” Jaggi added that “Customer surveys are usually too involved and fail to capture people’s immediate reactions, and written social media comments can’t accurately capture the person’s tone, such as whether they are being sarcastic or not.”

The app allows a business to present a user with the choice of neutral, happy, or unhappy, in addition to the voice comment that is being left. Specific questions can also be asked, for instance “How was the service that you received, today?”. Employees can be asked what they feel about new policies, procedures, or benefits. The QR codes can also be used for creating text comments as well as voice based.

The advertising and promotion technique is breathing new life into the traditional antique business.

According to the latest trend reports, even businesses that are centered around the preservation of the past – that is, through the sale of antiques – are benefiting from what social media marketing has to offer.

Antique galleries and shops are now using Facebook, Twitter, Google+, Pinterest, and so on.

This comparatively recent trend of social media marketing is providing a new vitality to a trade that has not changed in a very long time. Many antique dealers are using several different networks in order to better promote their collections and to be able to appeal to a whole new and younger demographic.

This social media marketing trend is becoming much more evident at antique fairs and other events.

For instance when perusing the various booths at the Chicago Antique Fair, this year, it became very evident that many of the participants were looking to social media marketing to be able to hold on to the connections that were made at the event. One prime example was the Chicago based Leslie Hindman Auctioneers, which calls itself the largest auction house in the Midwest, and that is the fifth biggest of its kind in the United States. They have been using Twitter since 2010 and Facebook since 2008, and have now recently added their own Pinterest page.

According to the auction house’s business developer, Laurann Cavenaghi, the main goal of advertising and promoting is to solidify consignments that are high in quality. She pointed out that social media marketing is one of a number of highly effective ways of accomplishing that goal. She stated that “We share our catalogues, promote events, and market our upcoming auctions on Facebook and Twitter.” Cavenaghi went on to add that “It also allow us to reach younger audiences that are becoming increasingly interested in the art and antique markets.”

Social media marketing isn’t limited to larger auction houses and dealers, though. It was clear that even smaller antique dealers are benefitting from this technique. New York’s Rehs Galleries is now run by Lance Rehs, the fourth generation in his family to do so. He also identified interacting with people over social networks as an important element of his daily work.