Author: Lucy

Social media marketing price alert feature added to Pinterest

The network has now launched its latest feature that will help people to find better mobile commerce deals.

Pinterest has just announced that it has launched a new social media marketing feature that is designed to help consumers to be able to obtain price alerts that can help them to find the best deals for purchasing the various items that they see over the network.

Until now, the website has essentially been a digital window shopping experience for consumers.

Usually, people will “pin” the items that they would hope to have but that they may never actually purchase. This latest social media marketing service is being launched close on the heels of the “pin price” feature that gave users the ability to view the current price of the items that they have pinned. As a complementary service, the new price alerts feature will allow users to be able to watch the latest in changes in the price tags of the items that have caught their eye.

This new social media marketing experience emails a user when a product’s price is reduced.

Social Media Marketing - PinterestThis new social media feature is an opt-in service. Therefore, users can choose whether or not to receive the price alerts. If they wish to receive them, they simply need to pin the items they are interested in watching to one of their boards. They will then begin receiving emails whenever there is a reduction in the price of that item.

Pinterest has taken special precautions to help to make certain that there will not be any unintentional spamming produced by this social media marketing strategy. Representatives from the network have explained that they will help to prevent this from occurring by consolidating various prices into a minimum number of emails. They will create as few emails as possible while still providing the user with benefits. Should the email frequency still be too high, the user can use their account settings to change the frequency at which they receive the alerts.

Pinterest is hoping that this new social media marketing effort will help to boost the value of the site and that by partnering with a number of large and independent retailers, the site will stand out from among other mobile commerce websites in assisting shoppers to find the best deals.

Technology news made when Apple purchases chip development firm

It is believed that this acquisition was made in order to help the company to move forward in wearable tech.

According to recent technology news reports, the chip development firm called Passif has now been acquired by Apple, in a move that is being interpreted as the very latest clue in a massive puzzle regarding the future of wearable tech from that company.

It has been believed for some time now that Apple has been creating a wrist-worn mobile device.

The rumor mill has nicknamed this technology news development as the iWatch. It has been discussed for months, though Apple has remained true to its traditional vow of silence before official product unveilings and has not spoken even slightly about a new wearable form of mobile tech.

This type of technology news is always welcome to Apple followers, who watch carefully for these headlines.

Apple - Technology NewsThe first technology news of the acquisition has suggested that purchasing Passif is quite an important move for Apple. The newly acquired company is a firm that develops different kinds of communication chips that require a very small amount of power in order to operate. Its most recent tech, which includes a radio that works with the lower energy form of Bluetooth (known as Bluetooth LE) is already promising for a number of types of wearable devices such as those for health monitoring and for fitness, which need to remain powered over a long period of time. Naturally, it is believed that Apple has its hand in those markets, too.

It has not yet been divulged how much was paid by Apple in order to complete the purchase of Passif. However, the company – based in Cupertino, California – has been following Passif for some time now and has been showing interest in this type of purchase for a number of years.

It has been suggested that this technology news was nearly made a few years ago, when Apple attempted to purchase Passif for an amount that was in the middle tens of millions of dollars, but that was never completed. Clearly, this most recent offer changed that direction as Passif has accepted the amount and will now be the property of the computer and mobile giant.