Author: Julie Campbell

Augmented reality headset may still be five years away for Microsoft

The HoloLens has made it into the headlines quite regularly but may not be available for half a decade.

There are a growing number of entrants making their way into the augmented reality headset realm, but despite the increasingly large number of devices, this category remains quite small, is far from mainstream, and most will admit that the devices themselves have not quite reached the point in which the average user will be using them.

Microsoft appears to be no exception to this trend as their HoloLens now looks to be half a decade away.

The augmented reality head mounted display (HMD) called the Microsoft HoloLens is “really a five-year journey,” said Satya Nadella, the CEO of the company when speaking at the Dreamforce customer conference from Salesforce, last week. Despite the fact that HoloLens is soon to be rolled out on a very slow and gradual basis within certain specific industries. This will be the first slow step that will occur well before consumers ever see it on their own market shelves. This will give the company the opportunity to test the headset before attempting to appeal to the average consumer.

These augmented reality glasses were also supposed to head to space, but were blown up in an explosion this summer.

Microsoft - Augmented RealityStill, the HoloLens is among the products that has generated the most excitement for the company over the last while, as the demos have been quite successful until now. The headset uses AR technology to superimpose digital images over top of the view of the real world. The wearer can interact with those digital images while still being able to see what is going on around him or her.

Despite the fact that this kind of AR technology requires a considerable amount of computing power, Microsoft is determined to make it possible for the HoloLens to function without having to be paired with a computer.

At the same time, packing all that computing power – in the form of sensors, processors, and other gadgets – into what is essentially a pair of glasses (that are attractive enough that a consumer will wear them) is the primary challenge being faced. Because of this, it will require more time before these augmented reality gadgets are finished.

iBeacon tech to boost Pittsburgh Penguins fan experience

This will be the result of a new partnership into which the NHL team has recently entered for this purpose.

The Pittsburgh Penguins NHL team has now entered into a new partnership with Rover, a proximity marketing firm that will be using iBeacon technology to help to enhance the experience for fans.

The idea is to use the geolocation technology in conjunction with the use of the Rover proximity platform.

There is already existing iBeacon tech installed at the stadium and by bringing this together with the proximity platform at Rover, it will become possible to create a beacon-triggered experience for fans. This will send them content that is location specific by way of the Penguins app. Fans who have the app on their smartphones will be able to access exclusive content when they attend games at the CONSOL Energy Center during the length of the 2015 to 2016 season.

As soon as fans with the mobile app step into the arena, the iBeacons will provide an “at the game experience.”

iBeacon - Consol Energy CenterOnce fans are in the arena, the beacon-triggered content is released, greeting the device users with special content. Once they reach the Mario Lemieux statue, an interactive experience is launched and they are provided with various types of discounts and offers for concessions.

According to Erik Watts, the senior director of technology for the Penguins, “We are excited to partner with Rover. Rover makes it easy for us to deliver relevant content to fans, and provides us with a platform to which we can have input and help develop an experience that is exciting and engaging for our fans and corporate partners.” While they started to successfully use the geolocation technology beacons for the 2014-2015 season, this year they are hoping to be able to “take it to the next level,” with the added advantage provided by Rover.

Rover CEO, John Coombs explained that the company is hoping to eliminate the complexity that is associated with the use of iBeacons and location based marketing, and will continue its evolution on making it simpler to take advantage of the power of this tech.