Though the company had been working hard to create its own smartglasses, it has now dropped the tech.
With a number of new players in the augmented reality glasses sector – greatly pushed forward by the HoloLens by Microsoft – there have been some companies that have decided to step back or completely step out of this wearable technology space, and Qualcomm has now included itself among them.
Qualcomm has now decided to sell its AR technology business to PTC, an Internet of Things (IoT) firm.
The sale of the augmented reality business has occurred for an undisclosed sum, at the time of the writing of this article. It will include the Vuforia platform and SDK which makes it possible for partners and developers to be able to create their own AR experiences. Vuforia has been operational for about five years and has already been used for a number of sizeable projects, such as the Sesame Street mobile app, a miniaturized TARDIS, as well as the unique driving goggles that were created for Mini.
It isn’t entirely clear whether PTC intends to maintain the Vuforia augmented reality platform as it is.
The company may also be interested in the underlying AR technology but it could alter it into something of a different nature. What is known is that the company has purchased the entire business, outright.
The purchase includes everything right down to the “developer ecosystem”, which means that it is more than likely that the projects that are currently in development will be able to progress forward as they have been, at least for the moment. Anything that should come of those projects will now be the property of the new owner.
From the side of Qualcomm, though it is evident that they are stepping out of the augmented reality space, it has still said that it intends to “continue to drive computer vision technology that will unlock a wide variety of applications for consumers and businesses around the world.” No additional specifics were provided with regards to precisely what that would entail, but that is not abnormal when it comes to this type of announcement.
The success of the upcoming Android based smartphone will decide whether or not devices are in its future.
According to a statement from CEO John Chen, if the BlackBerry Priv does not manage the become profitable within the span of a year, it will likely mean that the company will step away from the hardware market of smartphones and will turn its attention toward selling secure software on various large mobile platforms.
This statement was made in California at Code Mode while showcasing the next BlackBerry smartphone.
Chen explained that the company is currently in a make or break phase when it comes to its hardware segment. The BlackBerry Priv simply needs to turn a profit next year, “Otherwise, I have to think twice about what I do there.” It looks as though the company is seriously considering a withdrawal from the smartphone hardware market if it doesn’t manage to be successful with its new upcoming Android based device.
That said, Chen has said that he is confident that the BlackBerry Priv has the potential it needs to succeed.
He explained that “Android in the enterprise is a very underserved space. With our connections, our accounts, our security know-how, this has expanded our market. The market wants privacy and security and they also want apps.” Because of this, Chen feels that he has found a place for the company’s hardware that could be a very profitable and a very defining one.
BlackBerry has always been a pioneer within the mobile device space, particularly when it comes to smartphones. In 1999, it was the first to launch a two-way pager, and its cell phone and smartphone handset had long been the dominant player in the marketplace, even among competition from extremely powerful players including Apple, Samsung, and others.
However, the company’s user base bottomed out and the company is still losing money on hardware even though it has strategically outsourced some of its manufacturing to Foxconn in Taiwan.
The hope the company has is that the Android operating system in the BlackBerry Priv will allow it to see successes that simply were not great enough in the recent handsets the company has released, including the Classic and the Passport. Chen’s goal is for a minimum of five million handset shipments per year.
The company may also be interested in the underlying AR technology but it could alter it into something of a different nature. What is known is that the company has purchased the entire business, outright.